Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.

The Programmatic Senior Executive will play an integral part in the planning and execution functions by delivering programmatic media plans utilizing established strategic best practices and ensuring accurate setup and optimization of programmatic activity for Publicis Groupe clients. 

Technical & Product

• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Responsible for the setup and execution of online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, and remarketing campaigns).
• Serve as an expert on all aspects of the Precision Product offering and processes.
• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
• Educate and guide broader media team and clients on programmatic best practices and new opportunities.
• Work with agency partners to ensure creative assets are scheduled.
• Trafficking of campaign tags into ad exchange environments for effective delivery of programmatic media buys.
• Troubleshoot issues on all pre-production and live campaigns.
• Support the Precision Account Manager in overseeing and/or resolving weekly and daily campaign QA reports to ensure accurate campaign results and trafficking routines.
• Collaborate with local and global Precision teams to improve operational processes.
• Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
• Full reporting responsibility and data analytics, providing insights on campaign delivery and effective optimization strategies

Business Acumen & Operational Efficiency

• Create 360-degree media plans including all disciplines of the programmatic space. These will include but are not exclusive to Private Marketplaces, 1st Party Data, 2nd Party Data and 3rd Party data integrations.
• Develop DMP custom audiences, best practices, and testing strategies.
• Interface with vendors (Media Owners, DSPs, Exchanges, SSPs, DMPs) to push the envelope allowing us to be on the leading edge of the programmatic space and bring true quality and award-winning work to our clients.
• Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization and management.
• Develop statistically robust testing plans across new ad technologies including viewability, pre-bid, mobile, and data vendors.
• Work closely with campaign management and operations to ensure campaign goals are met.

Innovative & Analytical Mindset

• Develop innovative programmatic tactics laddering up to strategic best practices to drive strong and efficient marketing campaigns for Publicis Media’s clients.
• Ensure operational excellence through continuous refinement of best practices, tactics, and partners.
• Create workflow and implication docs for major releases on the DSP platforms and share those updates with planning and client teams.
• Work on gathering information for RFPs and Precision strategy for new/existing client pitches.

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.