Digital Director

  • Full-time

Job Description

Digital Director

Why is this an exciting opportunity

As the Human Experience (HX) Company, Starcom harnesses the power of media to bridge the tension between what people want and brands need. 

We believe the alchemy of people and technology create experiences that people love, and the actions that brands need. Our people are empowered by technology, and they use it to reinvent, navigating brand offerings in the way they want. They are carving their own desire lines through traditional consumer categories. 


Our people are provided the benefit of:

·        An inclusive and engaging workplace where the alchemy of people and technology creates experiences that people love, and actions that brands needs. 

·        The opportunity to experience another world, learn new things or do something that excites you outside of media through our annual Human Experience Day. 

·        Flexible working – the opportunity to mould the way you want to work to fit your lifestyle. 

·        A constantly evolving and personalised Learning and Development programme tailored to the training you need to drive your career development. 

·        Local and Global Mobility – transferring to any agency within Publicis Groupe in Australia and internationally. 

·        An onboarding program that commences from the point of you accepting our offer and shares everything that you need to know about Starcom and sets you up to achieve success throughout your first 6 months. 

·        Progressive parentals leave initiatives.  

·        Wellbeing initiatives that assist your ‘Wholeself’ – mental health initiatives which include a Publicis wide shut down in October each year to mark World Mental Health Day. We also have massages, flu shots, free breakfast and fruit and access to our Employee Assistance Program. 


You will be joining a experienced and well recognised agency with credentials:

·       1x AdNews Media Trading Team

·       1x win & 10+ nominations (e.g., 30 under 30, women in media, next of the best)

·       26x Trade & PR Content

·       2x B&T - Top 10 Recognition (CEO – Rainmaker and COO – Big Spender)

·       B&T - Starcom ‘Gold’ for August – Best Performing Agency in Market

·       B&T Award Nominations – Best Digital Transformation and Best Audio Campaigns


The transformation you will experience

As part of the HX Partnerships team, the Digital Director is accountable for ensuring that our digital offering is adding value to our clients business while providing the required assist to the wider HX Partnerships team   As a valued member of the team, the Digital Director is answerable for driving and enhancing our agency's culture of Never Standing Stil.

The role will have 3 main focuses;

·       Digital planning - Leading digital planning responses on key briefs and new business. Driving innovation and trialling of new digital media betas and ensuring we are leveraging PMX partners.

·       Thought leadership - being your clients esteemed senior digital advertising expert and being the figurehead for everything digital. You’ll hold and impart in-depth knowledge across all digital media platforms and effectively plan these (including specialist channels).

·       Team management - Leading and managing the outputs of the digital team: strategy, thought leadership, planning, implementation, optimization, reporting & billing. You will manage your team to deliver to deadline and with 100 % accuracy.

Your scope will include:

•       Ensure that our digital offering is adding value to our clients business while providing the required provision to the entire digital team

•       Provide client leadership on digital strategy, partnerships and tech opportunities

•       Provide consultation into broader client strategy and business plans

•       Proactively develop solutions which assist in transforming our clients’ business beyond media

•       Work cohesively as HX Partnerships team for integrated media solutions for clients

•       Provide best-in class planning with a focus on digital, data and technology

•       Digital client team stewardship


What you’re looking for

·       A encouraging and collaborative culture

·       Clients who are open to suggestions and working progressively.

·       Access to the finest tools in market.

·       Household brands that focus on innovation and top in market digital execution.


What type of person will be successful in this role

You’ll possess:

•       8+ years of experience in media agency or similar roles

•       Extensive digital media experience in a media agency environment

•       Ability to work collaboratively with client direct to deliver solutions in line with omni-channel strategy

•       Proven ability and demonstrating of exceeding client and campaign objectives

•       Have managed a multi discipline digital craft team

•       Working with media owners and technology partners

•       Knowledge of display/social/mobile/video and search platforms

•       Advanced knowledge of digital planning and activation tools e.g. Nielsen, Campaign Manager, GMP suite, Kenshoo, IAS, Double Verify, Amazon

•       Top line awareness of Industry monitoring systems e.g. Nielsen Hitwise, Adthena, SimilarWeb.

•       Intermediate to advanced understanding of digital capabilities, including but not limited to: digital attribution, analytics, CRO, SEO

•       Leadership and mentoring of digital teams

•       Able to provide solutions and think outside of the box

•       A collaborative team member who thrives in working with others

•       A true professional with strong time management and the ability to juggle multiple priorities

•       Strong organisation skills with a love for being one step ahead

•       Has a curious nature with a willingness for continuous learning and fearless growth


Publicis Groupe benefits

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering: 

·       A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing

·       A rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!” 

·       Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

·       Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes

·       A culture of open feedback and support to achieve your goals through our Career Conversations program 

·       A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs  

·       Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

·       Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits

·       Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.


If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

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