CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.
 

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Point of Care Team Summary

The Point of Care team is responsible for development and ownership of the Point of care strategy and activation.

Position Summary

The Director, eCommerce & Retail, leads the Point of Care team’s Point of Care marketplace efforts by providing functional management and leadership to a team of Point of Care Associate Directors & Supervisor.  They own the Point of Care media plan story, quality of work output, contributes to new POC solutions, manages and trains direct reports., and can be adaptable to the ever-changing needs of the marketplace. 

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Publicis Point of Care partnerships.

Key Responsibilities

Knowledge

• Expert understanding of how the agency works and how jobs flow throughout
• Expert understanding of client’s business and goals
• Strong understanding of how client business objectives translate into Point of Care marketplace strategies
• Expert understanding of the overall Point of Care marketplace and partner landscape
• Strong understanding of Point of Care partnership opportunities, deals and terms
• Strong understanding of agency Terms + Conditions and Point of Care partner contracting process

Day-to-Day

• Responsible for Point of Care channel investment strategy​
• Owns POC tactical recommendation including business rules for office selection​ and cross franchise strategy
• Owns POC recommendation​
• Oversees presenting POC recommendation​
• Escalation point for Monthly & Quarterly validation and verification of each partner.  Confirmation of delivery by office
• Accountable for daily execution of Point of Care team tasks
• Accountable for managing timely delivery of Point of Care team projects and tasks
• Ensures best practices in Point of Care process, efficiencies, etc. are implemented and operational
• Accountable for ongoing Marketplace intelligence + POVs​
• Accountable for POC marketplace 101s and education days​
• Drives POVs on new investment offerings, processes and technologies
• Responsible for assignment and execution of ad hoc projects

Internal + External Relationships

• Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
• Accountable for managing and prioritizing team assignments
• Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders
• Fosters a positive work environment 
• Provides expertise and shares knowledge with junior team members
• Delivers constructive, actionable feedback to team
• Continues to develop working relationships with client contacts as necessary
• Strong relationships with Point of Care media partners and point of escalation for partners and Point of Care team
• Collaborates internally with leadership across capabilities and teams
• Strong relationships with key Groupe teams
• Contributes to new business efforts as needed

• Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement
• Ability to multi-task, manage one’s time, and demonstrate personal organization to meet deadlines
• Proven ability to lead people and projects
• Able to deal with ambiguous and challenging situations
• Strong written and verbal communication skills
• Power-user of business IT software: MS Excel, Word, PowerPoint
• Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation
• Adherence to agency procedures (on-time and accurate time sheets, performance conversations)
• 7-10 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP
• Pharmaceutical industry a plus

All your information will be kept confidential according to EEO guidelines.

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