Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including: P&G, Samsung, Stellantis, VISA, McDonald’s and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Responsibility and Focus

Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of set key performance indicators and is an active member in achieving them. 

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.

Manage day-to-day client relationships and communications.

Main Tasks

Technical & Product

"Ability to understand the client's brief and plan media channels based on the client's objectives.

Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go-live dates.

Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation.

Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports.

Managing campaign launches, including client expectation management.

Ensuring timely and accurate booking by administration team.

Preparing client status reports in the format required by the client.

Preparing reports and optimization recommendations.

Supervision of invoicing process.

Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..).

Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.

Familiarity with digital media and emerging technologies.

Strong analytical skills and ability to interpret data and market research.

Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.

Business Acumen & Operational Efficiency

In-depth knowledge of advertising products, formats, channels, and always up to date on any new products in the market. 

Understanding of the advertising and media industry and the role of media planning within it. 

Experience with budget management and the ability to optimize media spending.

Strong Time & project management skills and attention to detail. 

Familiar with various industry digital planning tools like DV360, Google ads, Meta Business Manager, Snap Chat ads manager, Twitter ads manager, and TikTok Ads manager is a plus. . . 

Innovative & Analytical Mindset

Creative problem-solving skills and the ability to think outside the box. 

Strong analytical skills and the ability to make data-driven decisions. 

Excellent communication and presentation skills. 

Develop post-campaign reports, competitive monitoring, analysis & basic rationale for media plans and proposals for clients.                                                                                                                                                                                         

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

Education and Experience Required

Bachelor's degree in marketing, advertising, or a related field. 

1-2 years of experience in media planning (Offline & Online) or a related role. 

Strong organizational skills, team player, ability to multitask, and work under pressure.

Certifications on digital platforms is a plus.

Core Attributes

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.