We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

This role will be split between two newly created Programmatic & YouTube Hubs for TikTok & Al’Ula.

This person will be responsible for the output, quality, process, training & strategy of our programmatic hub teams. The team is split across London & India and will support with all facets of strategy, planning, activation & insightful reporting. As a primary point of contact for clients’ central marketing teams as well as local Publicis teams, the director will be responsible for ensuring that excellent service is upheld and campaigns are faultlessly executed.

The TikTok Hub currently supports both European and MENA markets and has traditionally been focused on YT & Social channels. The director will be there to develop and grow an ambition to support more programmatic OLV campaigns, while delivering planning excellence on YT.

The remit for TikTok will include high profile campaigns and time sensitive activations, so good communication, excellent organisation and strong attention to detail are key.

Al’Ula is a new client for Zenith Worldwide however the scope and structure is aligned to many of our other hubs (including TikTok). Once the candidate has helped with on boarding the client in March, the same deliverables should be expected – excellence across process, operations, strategy & activation for our EMEA & APAC markets.

The Programmatic Account Director will deliver on four key objectives:

1. Strategic Thought Leadership

Work with Head of department and account strategy teams to devise, implement and deliver YouTube strategy & OLV. Drive innovation and constantly refine strategic approach by designing a measurement roadmap, executing test & learns, running alpha/betas and securing agency or category firsts. Responsible for client education of all channel/market developments.

2. Drive Outstanding Performance

Oversees high standard of campaign effectiveness. Accountable for the learning and development of all direct and indirect reports and continually coaches team on performance, driving accountability to enable faultless client service.

3. Account Growth & Maturity

Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.

4. Build a Centre of Excellence

Achieves in depth understanding of client business objectives and priorities and how to achieve them. Designs better ways of working to achieve client aims/ satisfaction/ targets. Identifies, devises and utilizes quality processes, initiatives and tools, resulting in a consistent and efficient approach.

Team/Department Profile:

Zenith has set up a dedicated programmatic team which sits within Zenith Performance. The team is there to support with all aspect of the programmatic service layer, from strategy and planning to activation and reporting. While the team is involved in the campaign activation for a selection of high profile Zenith clients, the team is not solely confined to campaign activation and planning. There is a growing need for project based support of a longer and more strategic nature across a number of industry topics (traditional & emerging).

Must Have:

• Must currently be an account director or senior account manager in a programmatic  team.
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important.
• Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA
• Ability to thrive under pressure and meet deadlines in a fast-paced environment.
• Experience managing a team of 3+ people: hiring and developing talent, training, conducting appraisals, as well as performance management.
• Strong leadership and communication skills, as well as the ability to engage with senior clients.
• Demonstrable examples of driving innovation in Biddable media.
• Excellent knowledge of first and third party measurement solutions and up to date with incoming industry changes around measurement.
• Be solution driven and innovative with how they drive performance for their accounts.
• Be strategic and commercially minded in planning goals for their teams as well as being able to shape and develop a biddable strategy.
• Good knowledge of all digital elements so they can have full understanding of digital – Paid Social, Programmatic, Remarketing, Video etc.

Will Ideally Have:

• Experience managing large high profile brand campaigns
• Experience planning, managing and activating paid social campaigns across multi-markets.
• Experience managing multi-agency teams or experience working with a remote resource model.
• Been part of a management/leadership team focusing not only on their account team but a wider team.
• Experience with GA360 and audience activation

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.