PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
 

The SEO Content Strategy Manager is the lead voice for organic search content direction for their set of brands. In this role, individuals lead both tactical optimization work like keyword research and meta data development, as well as long-term development of holistic strategies, competitor analyses, content audits and recommendations for SEO campaigns. The Manager also collaborates with the SEO Account Manager to identify short and long-term opportunities that align with client goals. The Manager then communicates the content approach to clients. 

Key Responsibilities 

Knowledge  

• Strong grasp of current and historic SEO trends 

• Can easily explain complex search-related concepts to internal teams and clients 

• Able to be the lead content resource for a specific set of brands 

• Able to develop holistic strategies that align both with audience behaviors and client goals 

• Able to structure and format recommendation by need, value, and ease of implementation 

• Can pull keyword insights from multiple sources 

• Knows how the agency works and how jobs flow through the agency 

• Basic computer skills/programs including Excel  

• Has an understanding of digital marketing  

• Basic grasp of high level concepts of SEO  

• Solid writing skills  

Internal: Operations, Tactics and Strategy 

• Responsible for day-to-day management, execution and monitoring of SEO strategy 

• Trains and mentors associates on SEO best practices  

• Coordinate with SEO account manager to understand clients’ SEO goals and client deliverables    

• Able to marry organic search insights with other sources, including paid search, social listening, and third party research documents 

•     

• Execute SEO related tasks as directed by SEO account managers  

• Research keywords target audience utilized in search  

• Expected to make recommendations on keyword strategy, content optimization, linking, and all on-site keywords related elements. 

• Can understand client brand goals and objectives and how SEO ties in 

• Ability to conduct high quality keyword research based on audience need, intent and client areas of focus 

Client Relationship 

• Ability to present strategic deliverables orally both in-person and over the phone to clients 

• Attends/participates in client meetings and provides timely follow-up to the Account Manager 

• Detailed, professional and timely communications to internal team 

• Ability to clearly communicate both orally and in writing 

• Solid listening skills and ability to takes notes during meetings if needed 

• Ability to clearly communicate both orally and in writing 

• Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 

• Knowledge and experience using SEO/SEM-related tools (SEMrush, Google Keyword Planner, Bright Edge/SEOClarity/Conductor, AHREFs, etc.) 

• Solid listening skills  

• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 

• Ability to work in a matrix (multi-supervisory) environment 

• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic) 

• Ability to take initial direction, then transition to a more independent work style 

• Exhibits Integrity and Trust 

• Exhibits Self Development   

• Bachelor’s degree required.  

• Several years of direct SEO experience preferred 

• Past writing experience preferred 

• Previous pharmaceutical industry experience a plus 

All your information will be kept confidential according to EEO guidelines.