Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies.  This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence.  PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists.  Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams.  Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

The Director, Enterprise Strategy is responsible for auditing existing strategies and developing a Client specific programmatic blueprint that delivers incremental value and results. The Director, Enterprise Strategy will act as an extension of the Agency Investment team, and will spearhead the execution of first-to-market solutions on behalf of the Client. The selected candidate will consult closely on marketplace trends and solve Client challenges, with the goal of collaborating across teams to deliver strategic recommendations and future-forward solutions. 

Responsibilities: 
•    Grow the adoption of tech enabled media buying including: channel expansion to CTV, audio, and DOOH across strategic Clients
•    Consult on Client challenges and identify opportunities to increase programmatic share of wallet and drive adoption of Publicis Media Precision solutions 
•    Anticipate Client needs to inform product roadmaps with key partners, ensuring product features align with Client priorities and business requirements 
•    Steward implementation and activation of strategic alpha and beta opportunities – be the voice of the Client and escalate any product needs, ensure first-to-market opportunities deliver on set Client goals, and communicate product feedback to Partnerships 
•    Build relationships and partner extensively with Agency Investment to understand the intricacies of the Client’s business and the role of the Agency 
•    Act as the Client spokesperson and provide input on what publisher & platform negotiations should be prioritized by Partnerships 
•    Keep a pulse on the constantly evolving marketplace, and collaborate closely with Partnerships to ensure marketplace POVs address Client concerns and anticipate the Client ask  
•    Lead development of Client focused case studies that highlight the results of strategic first-to-market opportunities, and drive Client retention 
•    Closely collaborate with Agency Investment on the development of Client education and thought-leadership deliverables 
•    Lead development of best practices that are informed by Client activation 
•    Translate programmatic strategies into impactful Client focused recommendations 
•    Be an expert in advertising technologies such as ad servers, RTB platforms, ad exchanges, data management platforms, verification partners, etc. and be able to provide Client recommendations as needed
•    Lead a team of 1-2 high-performing individuals

Sample of Enterprise Strategy Projects Include:
•    Conduct inventory focused analyses that assess current performance, and provide recommendations that move programmatic up-funnel and beyond just open exchange based buying
•    Work closely with Publicis Media Precision counterparts to assess raw bid stream data to understand the impact of auction dynamics on Client business, and provide an action plan on how to move forward 
•    Evaluate existing audience data strategies and formulate test plans that are geared towards identifying which strategies drive the most impact against Client goals 
•    Establish the framework for analytics projects and ensure outputs are actionable and align to Client objectives 
•    Lead Client focused ad tech evaluations – inclusive of management and development of the RFI process and associated recommendations
 

•    6+ years Digital experience, with an emphasis in Programmatic
•    Proven track record of delivering results
•    Demonstrate the ability breakdown complex concepts into a simplified and understandable value proposition 
•    Strong analytical thinking skills
•    Detail-oriented with the ability to coordinate and lead projects across multiple teams and functions
•    Solutions minded with the ability to think strategically 
•    Excellent collateral development and communication skills 
•    Self-starter who can thrive in a fast-paced and evolving organization 
•    Passionate about the work you’ll do at Publicis Media
•    Bachelor’s degree or equivalent work experience
 

All your information will be kept confidential according to EEO guidelines.