MARKETING MANAGER - ON LINE SPORTS BETTING
- Waterhouse Pl, Century City, Cape Town, 7441, South Africa
Peermont prides itself on offering our guests exceptional customer service and value for money. We always strive to employ and develop individuals that share our values of Respect and Humility, Integrity, Collaboration and Accountability.
As part of this we endeavour to provide opportunities to our employees to develop their careers within the Peermont Group and are therefore proud to offer another career development opportunity for the position mentioned above.
Working with the Marketing Executive and General Manager: On-line Sport Betting, design an On-Line Sports Betting Marketing Strategy with key measurable KPI’s.
Create and evaluate social media strategies and manage all social media platforms for the business.
Manage Paid Social Media Campaigns within agreed budgets.
Manage and control the scheduling of CRM mailers and SMS campaigns.
Develop new ideas and methods to engage customers on social platforms and grow the social media reach.
Optimise content for search engines and lead generation.
Manage all marketing for all various products and service offerings.
Create content that helps articulate the value of the products/services.
Work closely with appropriate management on launches of new products.
Gather and analyse information to better understand market needs for products.
Manage the marketing budget and ensure focus on core business goals for online marketing and advertising.
Lead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partners.
Negotiate profitable affiliate deals and media buys within agreed budgets.
Develop and manage a successful SEO plan.
Benchmark performance of campaigns against standard online media metrics and other defined KPI’s.
Analyse data daily to spot trends/opportunities and act upon them.
Ensure that player activity and changes are closely monitored to ensure maximum extraction of value.
Implement appropriate measures to ensure the inclusion of alternative communication methods, promotional mix, user experience and promotional strategy.
Provide regular updated to team members and management, summarising campaign performance and planned projected near-future campaigns.
Regularly review best practice and ensure these are documented and followed.
Working with the VIP Hosts to ensure that a customer centric VIP programmes is planned and implemented to ensure that VIP’s are effectively identified, developed and retained.
Bachelors’ Degree in Marketing or similar;
5 years’ related experience;
Knowledge and experience in online marketing, media campaigns, affiliate marketing and SEO;
Sound management, communication and negotiation skills;
Previous sports betting experience would be an added advantage;
Ability to prepare, understand and analyse business strategies, financial statements and business plans;
Strong numeracy and analytical skills;
Proven managerial, problem solving and critical thinking skills;
Ability to exercise independent judgement within established policies;
Knowledge and interest in various sporting disciplines;
Sound understanding of the POPI Act and other legislation relating to on-line gaming
Prior experience in managing affiliate programs