About The Role

The Advanced Analytics Senior Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives. Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. 

The Senior Consultant will be curious, self-motivated and have a creative touch. Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment.  

Presenting often to senior client stakeholders, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability. 

Your Responsibilities  

• Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.) 

• Create some thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking 

• Lead trainings, Work with sales to shape briefs and upsell where possible 

• Knowledgeable in Shelf Architect and Market Structure, as well as awareness of the wider SA&I business 

• Client ownership of assigned accounts, strengthening relationships through a deep understanding of client’s issues and providing value-add expertise in pricing & Strategic Revenue Management  

• Analysis of client engagement to drive deep integration & satisfaction 

• To convert analytical results into a business-focused and actionable client report 

• Present results in a compelling, consultative way applying an SCQA approach 

About You

• An understanding of Revenue Growth Management and BA/BS required or equivalent business experience

• 2+ years research related roles with focus on marketing analytics and implications for our clients and their brands  

• Previous experience in the FMCG sector, preferably within brand, category management, trade marketing, consumer insights or revenue management 

• Strong analysis, insight generation and visualization skills, focusing on statistics, economics, and marketing research as an advantage 

• Understand PnP solutions, ASO and MS, business issues, research methods, analysis and techniques 

• Analysis of model outputs to deliver consultative recommendations 

• Knowledge of statistical methods and Excellent project management with a proven track record of delivering projects on time.

• Good at building relationships internally and with clients 

• Advising Commercial Team on development of proposals and project design based on client need 

• Capable of leveraging tools such as Microsoft excel and PowerPoint  

• Engaging presenter with ability to articulate technical information in a simple impactful way 

• Ability to operate and influence across various levels and stakeholders in the organization 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion