SA&I helps clients unlock growth by combining market research, consumer insights, advanced analytics, and cutting-edge technology. Backed by NIQ’s global datasets and expertise across FMCG, Tech & Durables, and Retail, we deliver the Full View™ to simplify and accelerate decision-making.

Role Overview 

This is a hybrid client facing and inhouse consulting role that bridges knowledge leadership and commercial execution across the APAC Consumer Behaviors and Brand commercial organizations. 

While reporting into the APAC Knowledge Leader for Consumer Behaviors & Insight and Brand Practices, the role operates day to day within the APAC Customer Success Consulting organization. In this capacity, it partners closely with in-market Sales and Consulting teams to ensure excellence in both proposal development and executing a focused set of insight solutions, particularly Shopper Insights, Usage & Attitudes (U&A), and Segmentation in order of priority. 

The role demands hands-on leadership on complex, high visibility, or cross market engagements and is accountable for ensuring these solutions are executed consistently at high quality across APAC 

Key Responsibilities: 

Sales & Customer Success Partnership 

• Partner closely with Sales and Customer Success on priority client opportunities.  
• Shape client proposals, scope and solution narratives for Shopper, U&A, and Segmentation engagements 
• Ensure proposals & pitches are framed around client business outcomes, while maintaining NIQ best practices on methodologies & execution/processes 
• Support & participate in client conversations, workshops, and executive reviews as a senior insights practitioner 

Capability Enablement across all solutions: 

• Define when and how relevant solution should be proposed 
• Set standards for execution quality, synthesis, storytelling, and outputs 
• Ensure consistent delivery across APAC markets 
• Balance standardization with local flexibility across APAC markets 
• Provide hands-on leadership on complex, high visibility, or cross market engagements  
• Partner with APAC CBI & Brand Sales team and core CS Consulting members to develop playbooks, templates, and repeatable ways of working for owned solutions 
• Capture execution learnings and feed them back into solution improvement and proposal quality 

• 10–15+ years of experience in market research, consumer & shopper insights, or related advisory roles, with strong client management and engagement track record 
• Experience in Shopper Insights, Usage & Attitudes (U&A), and Segmentation, with proven ability to translate insight into business decisions 
• Knowledge and understanding of retail & trade channels, ecommerce, especially in context of FMCG will be a plus. 
• Experience in shaping shopper narratives, channel strategies, integrating analytics, and advanced measurement methodologies using tech will be preferred.  
• Highly structured, data‑driven, and outcome‑focused, with a strong bias toward clarity, prioritization, and action 
• Exceptional stakeholder management skills, with the ability to influence and communicate effectively at senior and executive levels, both internally and with clients 
• Demonstrated success driving impact across multi‑market or regional environments; APAC experience strongly preferred 

This is a regional role and is open to candidates based in any Southeast Asia market, including Indonesia, Malaysia, Vietnam, Thailand, and the Philippines.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion