Location: US-Remote (Must be based in US at time of application).

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The Associate Manager on the SA&I Ad Effectiveness Team will use their analytical and consultative skills to help the world’s biggest brands evaluate and optimize their advertising. 

We have the vision and passion to drive an industry forward where information, technology, and expertise come together to redefine what it means for clients to truly “know” their customers. It won’t be easy; nothing this ambitious ever is. But we’re confidently moving forward, investing in ourselves to turn aspiration into reality. This is your chance to play a vital part in our story. Lead the way and shape something world-class that’ll define your career.  As an Associate Manager on the NielsenIQ Ad Effectiveness team, you’ll use your analytical and consultative skills to help clients such as McDonald’s, Walmart, Kimberly-Clark and Procter & Gamble make better, faster, and smarter decisions.

Duties and responsibilities  

Project Management:

• Manage projects from client kickoff through delivery, including: 
  • Leading client kickoff meetings and all email communications to align on inputs, answer methodology questions, and discuss results 
  • Coordinating internal teams (neuro and survey operations teams, data processing teams, etc..) to execute research studies
  • Regularly updating internal date-tracking and project tracking forms/software
  • Ensuring analysts complete all project administrative tasks
  • Involving senior leadership when necessary
  • Utilizing cutting-edge research methods, including neuroscience and AI, to enhance project outcomes

Project Analysis, Report Writing & Delivery: 

• Oversee the success of client deliverables, including: 
  • Coaching analysts during data review and story development meetings
  • For simpler, smaller projects: reviewing first drafts of reports and shaping learnings and recommendations before final alignment from Neuroscientists and senior client service leadership
  • For larger, more complex projects: writing reports and developing insights and recommendations directly (without support from analysts), collaborating with Neuroscientists and senior client service leadership to finalize and present results
  • Ensuring analysis is consultative (answers client’s business questions, includes insights from previous research)
  • Owning QA on all data and slides to ensure error-free drafts are delivered to clients or senior support
  • Providing detailed feedback to junior analysts and senior analysts; coaching them towards greater independence in producing high-quality deliverables
  • Presenting results to clients, simplifying complex results; senior leads may present for more complex projects 
  • Incorporating advertising principles and best practices into reports and presentations 
  • Delivering presentations to a variety of audiences, including clients, internal teams, and senior leadership, ensuring the content is tailored to each audience's needs and level of understanding

Client Engagement:

• Engage directly with clients beyond day-to-day tasks, including: 
  • Acting as the primary point of contact for clients with established, ongoing relationships with NIQ Ad Effectiveness
  • Communicating independently with clients (constructing client emails with minimal review, answering typical client questions, leading client discussions with support from manager/senior leadership, knowing when to escalate scope change discussions to Commercial partners)
  • Meeting or exceeding client revenue targets by ensuring strong satisfaction with deliverables
  • Contributing to meta-analyses/sharing thought leadership

People Management:

• Play an active role in bi-annual performance review and discussions (writing drafts, participating in meetings consistently)
• Coach 1-2 analysts depending on experience (US Only)
• Mentoring team members on best practices for integrating packaging and design considerations into project workflows
• Leading and developing training sessions as needed to improve analyst career development

• At least 3+ years of project management experience  
• At least 2+ years of experience in Market Research, with exposure to analyzing data, developing insights, and writing reports synthesizing study results  
• At least 1+ years of experience communicating with clients/client service/client management 
• Interest/enthusiasm for learning about cognitive neuroscience and its applications to marketing research; Background in psychology or neuroscience a plus 
• Proficient in Microsoft Office, especially PowerPoint   

This role has a market-competitive salary with an anticipated base compensation of the following range: $69,800.00 - $90,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion