ABOUT NIELSENIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

We are seeking a meticulous and detail-oriented professional with a background in Geographic Information Systems (GIS) to lead spatial data governance for offline retail store data. You will serve as the quality gatekeeper of our store geospatial assets, responsible for cleansing, standardizing, spatializing, and auditing census data from stores across China. Your work will ensure data accuracy, consistency, and usability—forming a solid foundation for retail monitoring, client store network analysis, and location-based decision-making.

Key Responsibilities

1. Store Data Cleansing & Processing

· Handle large-scale, multi-source offline store census data (e.g., Excel, CSV, form-based inputs), performing data cleansing tasks such as deduplication, error fixing, missing value imputation, and anomaly handling.

· Standardize non-uniform store information (e.g., name, address, business type, operating status), and develop and enforce unified data standards and protocols.

2. Geocoding & Spatialization

· Use AMap (Gaode) Web Service APIs, especially geocoding and reverse geocoding interfaces, to batch-convert textual address data into high-precision geographic coordinates.

· Resolve coordinate system discrepancies (e.g., WGS-84, GCJ-02, BD-09) to ensure all spatial data aligns under a consistent geospatial reference.

3. Spatial Data Management & Quality Assessment

· Apply advanced spatial data processing using GeoPandas, including Spatial Join operations to enrich store points with administrative boundaries, commercial zones, competitor locations, and other layers.

· Establish automated data quality rules and validation workflows using spatial and attribute analysis to ensure accuracy, completeness, and logical positioning of store data.

· Maintain and manage databases to ensure traceability and integrity of store information.

4. Process Optimization & Cross-Team Collaboration

· Design and optimize automated pipelines for store data processing to improve output efficiency.

· Collaborate closely with business teams and data collection units to identify and resolve data quality issues, and drive upstream improvements.

5. Supports o2o product coding

This includes enhancing the weighting of words which’s used in original product descriptions, with the goal of improving the match accuracy between raw product and NIQ standardized product description.

1. Education & Background

· Bachelor’s degree or above in GIS, Computer Science, Data Science, or related disciplines.

2. Core Technical Skills

· Proficient in Python data processing: strong command of Pandas, NumPy, Re, and other libraries for large-scale structured data manipulation.

· Skilled in spatial data handling: hands-on experience with GeoPandas and Shapely, including solving real-world problems using Spatial Join and other spatial operations.

· Experience with map APIs: practical experience using AMap, Baidu Maps, or similar services for batch geocoding/reverse geocoding via API.

· Domain expertise:

o Deep understanding of address models and Chinese address parsing/standardization.

o Familiarity with common spatial reference systems and coordinate transformations.

o High sensitivity to data quality, with a rigorous and responsible work ethic.

o Proficient in database tools (e.g., Oracle, MySQL) for data inspection and basic operations.

o Background in offline retail or O2O industries, with understanding of store-related business concepts (e.g., shoptype, banner, brand).

/LP

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion