背景

世界トップクラスの調査会社GfKグループの一員であるGfKジャパンは、1979年の日本法人設立以来、日本市場における家電、カメラ、IT、通信機器の販売動向調査で信頼と実績を蓄積し、市場変化のスピードが速い日本のビジネス環境に特化したサービスを提供してまいりました。ここ数年は、コンタクトレンズやゴルフ用品、音楽・映像ソフトといった新規のデータサービスを開始し、家電業界以外でも認知度を広げております。市場のグローバル化が進む今、GfKは最先端のプラットフォームを通じて、日本のみならず世界各国の緻密な市場データと予測分析、消費者インサイトを提供しています。2023年には日用消費財の業界をリードするNIQと合併し、対象となる消費者、チャネル、カテゴリー、地域をさらに拡大させました。

Consumer Technologyは、国内の大手家電メーカーに向けた市場データサービスというGfKの中核ビジネスを担っています。既存ビジネスの強化はもちろんのこと、今後の成長に向けた施策を進めています。特に多方面からのアプローチによるコンサルティング提供により、クライアントのスピーディなビジネス課題の解決、および経営判断をサポートすることが期待されています。今回、クライアントのビジネスパートナーとしてさらなる信頼を獲得するため、クライアントがより効果的、かつ効率的に広告プロモーションを実行できるよう、消費者調査やPOSデータを活用したサービスの強化をすることになりました。私たちの仲間としてご活躍頂ける方を募集しています。

Background

GfK Japan, establishment in Japan in 1979, is a member of the GfK Group, one of the world's leading research firms, has accumulated trust and experience in researching sales trends of consumer electronics, cameras, IT, and telecommunications equipment in the Japanese market, and has provided services specialized for the fast-paced business environment in Japan. In the past few years, we have been providing services that are specialized for the fast-changing Japanese business environment. In recent years, we have launched new data services such as contact lenses, golf equipment, and music and video software, expanding our recognition beyond the consumer electronics industry. In this era of market globalization, GfK provides in-depth market data, predictive analytics, and consumer insights not only in Japan but around the world through its cutting-edge platform. Consumer Technology is a leading provider of market data and forecasting analytics to the nation's leading consumer electronics companies.

Consumer Technology is responsible for GfK's core business of market data services to major consumer electronics manufacturers in Japan. In addition to strengthening its existing business, GfK is taking measures for future growth. In particular, we are expected to provide consulting services based on a multifaceted approach to help our clients resolve business issues quickly and support their business decisions. In order to gain further trust as a business partner of our clients, we have decided to strengthen our services utilizing consumer research and POS data so that our clients can execute advertising promotions more effectively and efficiently. We are looking for someone to join our team.

主な業務内容

• クライアントの戦略的パートナーとして、クライアントのビジネス成功を支援する
• クライアント課題をヒアリングし、消費者調査やPOSデータ、社外の関連会社を活用した包括的なサービス構築・提案
• CSMメンバーと連携をとりながらサービスを横展開できる仕組みを構築し、長期的な視点で成長ロードマップを描く

Main Tasks

-Act as a strategic partner to clients to help them succeed in their business

-Hear client issues, build and propose comprehensive services utilizing consumer research, POS data, and external affiliates.

-Build a system that enables horizontal development of services in collaboration with CSM members and draw a growth roadmap from a long-term perspective.

必須要件
1.    広告プロモーション領域での営業もしくはストラテジックプランナー経験
2.    ステークホルダーとのディスカッションから仮説を構築し､ソリューションを定義し提案するスキル
3.    新たなことに取り組む意欲、新たな知識・スキルを吸収する能力
4.    困難な状況下でも絶対に諦めず、あらゆる可能性を模索し、結果を出せる能力
5.    非常に優れた日本語スキルと優れた英語スキル（TOEIC700点以上目安）

あれば望ましいスキル・経験
1.    事業会社における新事業、新サービス、新商品の立ち上げ経験、またはコンサルティングファームにおける同領域での支援経験
2.    家電製品またはその市場動向に対する、知識または強い興味・関心があること
 

Requirements

1. experience as a sales or strategic planner in the advertising promotion area

2. skills to build hypotheses from discussions with stakeholders, define solutions and make proposals

3. willingness to try new things and ability to absorb new knowledge and skills

4. ability to never give up, explore all possibilities, and deliver results even under difficult circumstances

5. very good Japanese language skills and excellent English language skills (TOEIC score of 700 or above is a good guide)

Preferred skills and experience

1. experience in launching a new business, service, or product at a business company, or experience providing support in the same area at a consulting firm

2. knowledge of or strong interest in consumer electronics products and their market trends

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion