NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Due to the company's new strategy, exciting opportunity has been created whereby we are looking to add a Market Leader for our Consumer and Marketing Intelligence team based in Qatar.

You will be at the forefront of driving us into a next-generation consumer insights business focusing on how we leverage passive measurement and cutting-edge analytics.  

Lead a portfolio of existing clients. Provide thought leadership consultancy service to clients and identify new opportunities for NielsenIQ by developing Customized Research business.

You will be working with Qatar’s biggest and best manufacturers, retailers and service providers to implement our ‘experience’ strategy. 

You will work across brand, customer experience and shopper to get a full 360° view of the consumer with a focus on analytics that will show you the future instead of looking in the rear-view mirror. 

 

Responsibilities

As the leader of the Qatar Consumer Insights team, you will be the driving force in leading our team to promote, develop, grow and deliver our best-in-class analytics and laying the foundations for future business growth. We will arm you with the best in market capabilities as well as access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients. Your roles and responsibilities include: 

• Leading our team of Consumer Insights experts for our Qatar market with a clear grasp of business issues and business development skills 
• Identifying and driving new business to answer clients' business needs. 
• Leading the transformation to a Next Generation Consumer Insights business 
• Acting as a true consultant for our clients, finding opportunities to help our clients grow their business. 
• Driving client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests. 
• Building and maintaining ongoing relationships with the identified key persons within our clients’ organizations 

• 12+ years of relevant experience in research and analytics with working consumer insights knowledge 
• An experienced and professional leader who is willing to roll up your sleeves with a fun and energetic team. 
• Have excellent attention to detail and strong written and verbal communication skills. 
• Be self-motivated, adaptable, and proactive - no two days are the same in this role! 
• Strong commercial acumen and business development skills 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion