Please kindly note, the following job advertisement is intended exclusively for internal combined-Company existing employees of NIQ & GfK. If you are not an existing NIQ or GfK employee  we regret to inform you that your application for this position will not be considered. However, we encourage you to explore other opportunities that align with your qualifications and career aspirations, within our organization.

ABOUT THIS JOB

This role is accountable for the global commercial/growth strategy for BASES core innovation testing and forecasting methods, as well as meeting financial targets for these service lines.  This includes being the voice of the customer/industry to product leadership and helping to craft the toolkit of the future that will win in this space.  It also entails creating a strategy to retain existing clients and attract new ones for BASES Innovation testing/screening and forecasting via both direct Specialty Sales outreach as well as in collaboration with Account Development. The Global Specialty Sales Leader is also accountable for accurately managing an active sales pipeline with consistent sales forecasting for their PA. 

• Own overall BASES revenue target/quota for BASES Innovation Testing and Forecasting – specifically concept or idea screening, optimization and forecasting
• Devise, articulate, and execute a global vision/strategy for growing these areas
• Craft client engagement plans alongside Account Development 
• Manage Specialty Sales focus in each region 
• Serve as senior leader on RFI/RFP engagements working across BASES and NielsenIQ for a unified response and representing the specialty sales area and its tools
• Own or support ADs in proposal development for *new* clients or complicated innovation or forecasting-specific opportunities
• Own BASES’ response/proposal creation for the following:   
• • First-time service use for high-profile or complicated opportunities 
  • Large/complicated study designs 
  • Practice Area-specific RFP’s 
• Drive business results through consultative selling and leveraging thought leadership and case studies to help further develop client relationships 
• Clearly and convincingly articulate BASES offerings and value propositions, matching them with relevant client business challenges/KPIs 
• Objection handling and overcoming resistance from both current and prospective clients 
• Team with Account Development to understand client business strategies impacting these focus areas and formulate a plan to propose BASES solutions. 
• Support the end-to-end sales process through the engagement of appropriate resources such as ADs, Customer Success, Operations, and Finance. 
• Expand BASES’ client footprint (penetrate new divisions/functions/C-suite)  
• Troubleshoot high-visibility client concerns 
• Lead or support T2T client meetings concerning PAs 
• Drive sales strategy in partnership with Marketing and regional sales leaders, including awareness generation, thought leadership and ongoing engagement leveraging the SalesLoft tool, CRM, thought leadership, and other activities. 
• Maintain broader BASES product/technical knowledge by participating in learning workshops/sessions across tools. 
• Ability to drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short-term results. 
• Ensure projects are generally being scoped responsibility and meet BASES profitability guidelines 
• Partner with Customer Success to effectively translate client/proposal requirements for projects and engagements. 
• Enable skill development and business maturation for global specialty sales team members. 
• Model appropriate behaviors across the job responsibilities of collaboration, study design/pricing, and job coordination. 
• Be responsible for helping to set and deliver against OP goals in each region for both revenue and profitability, and simultaneously participate in longer-term business planning.  
• Identify opportunities for new products and experiment where appropriate.  When a new product opportunity is deemed “scaleable”, work with Product Leadership, Operations and others in the solution area to develop and deliver an action plan to “product-ize” the new approach.  This could include clarifying requirements with clients, advising on design of the product, securing and delivering pilots, developing its commercialization plan (pricing, marketing internally and externally), and determining go-to-market plans. 
• Identify important thought leadership/meta-analytic topic areas that would help advance the practice. 
• Input into overall pricing strategies, and make specific pricing decisions for client roster that balance sustainability and business opportunity. 
• Help inform geographic expansion/availability.  Sense opportunities from the client roster and work with other leaders to prioritize and capitalize on those priorities. 
• Help identify unmanaged product creation/expansion at the region level (i.e. overly custom, unsanctioned “new” products) 

 
REQUIREMENTS

• 10+ years’ experience in a relevant industry (CPG, consulting, sales) 
• Relevant experience with research techniques & solutions in the related industries of Consumer Packaged Goods, Consulting, Information, Sales, Analytics or similar 
• Effective in senior-level communications, influencing & negotiation 
• Mission-driven and passionate about serving a purpose 
• Excellent awareness of market conditions and client business environment  
• Prior sales experience preferred 
• Demonstrated record of creating and growing sales revenue year over year ○ Excellent sales pipeline management skills with a track record of predictability and consistency 
• Demonstrated cross-functional team leadership and influencing 
• Proficient in Microsoft Office software 
• Familiarity with NielsenIQ tools, applications and platforms a plus 
• Willingness to travel will depend on the location of the candidate's residence.

Location requirements are flexible. 

Additional Information 

• Location can be anywhere  
• All your information will be kept confidential according to EEO guidelines. 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.