About this job:

We are looking for an Ad Tech & Automation Manager to join our newly created panel engagement business area. The Ad Tech & Automation Manager will be responsible for procuring and configuring a best-in-class Ad Tech stack, leading on all aspects of digital marketing automation and scaling of operations within the performance marketing department. This role involves working closely with the performance campaign managers, PMO’s, technology and product teams, contact centers and other key stakeholders within the organization.

Responsibilities:

Ownership of both procurement and onboarding of new Ad Tech across performance marketing channels:

• Oversight of tracking infrastructure
• Manage key 3rd party vendors (DMPs, CDPs, CMPs, ad-servers, TMS, ad-verification, MMPs, bid management, GA, etc)
• Auditing, fixing, installing and documenting the technology vendors setup core code to ensure reliable results
• Ensuring that different technology systems are correctly aligned and integrated. Minimizing the impact of match rates between systems
• Develop a rapidly iterative test and learn process

Work closely with internal teams to troubleshoot problems and identify improvements, set up KPI’s and Dashboards for internal usage:

• Work closely with the technology and marketing product functions as the primary stakeholder for Performance Marketing and help ensure future requirements and needs are captured and understood by all parties involved and managed with visibility (roadmap) responsible for buy or build decision making

Drive the automation agenda:

• Optimization automation: custom algorithms and APIs that can automate common optimization tasks across display, paid social and paid search, app downloads comments & ratings interactions
• Creative automation: creative approvals, testing, naming conventions and trafficking
• Scripting: Adword scripts automate common tasks in Adwords such as keyword (and negative) building, time targeting, split testing and disabling out of date promotions
• Manage reporting API tools to unite different systems into a unified reporting setup
• Lead A/B testing initiatives and ensure that performance marketing managers use those findings to improve their performance

Build leading data capture capabilities and insight led mindset across the department:

• Create data pipelines using Big Data & ETL tech stack
• Work closely with the Performance Marketing Team and Data acquisition Teams n measurement and data transformation initiatives

Using AI and Big data to customize reporting and optimization to the specific business needs

Highlighting any gaps or risks in the setup e.g 3P cookie deprecation or changes in mobile advertiser ID behavior

Qualifications:

• Experience in Ad Tech & Automation roles (tagging, campaign tracking, conversions, pixel implementation, etc)
• Experience with webanalytics (Google GA360, Google GA4, similar)
• Experience with performance acquisition in a mobile app environment
• Experience implementing performance campaigns in a media agency setting
• Ability to quickly learn new tools (analytics, performance marketing related)
• Experience with MMP platforms (Adjust, Branch or Appsflyer) and their connection with ad buying platforms and social networks

We offer:

• Work in an international, multicultural environment 
• Exposure to global stakeholders 
• Hybrid working module
• Internal recognition program 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.