Content Writer

  • Full-time

Job Description

You are a storyteller, with a talent for simplifying complex stories and concepts through an economy of words, relevant examples, as well as resonant ideas and imagery.​ 

You can grasp complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content.​ 

You are equal parts marketer and writer; you have a firm understanding of how content takes users through the customer journey.​ 

 

Responsabilities​:

  • Plan, build and deploy content development for our BASES business, creating a clear, engaging story and maintaining global brand voice and verbal identity​ 

  • Execute content strategy throughout various formats (reports, case studies, product descriptions, thought leaderships, articles, social media) to improve engagement and conversion​ 

  • Draft, review, and revise content to effectively and accurately incorporate BASES and NielsenIQ data into content as appropriate​ 

  • Proofreading content for errors and inconsistencies 

  • Editing and polishing existing content to improve readability 

  • Conducting keyword research and using SEO best practices to increase traffic to the BASES website. 

  • Creating compelling headlines and body copy that will capture the attention of the target audience. 

  • Identifying gaps in content and recommending new topics 

  • Work with other BASES teams to ensure content such as marketing collateral, sales tools, and event collateral maintains brand voice and drives engagement with BASES target audience​ 

​ 

​Qualifications​: 

  • 3-5 years’ experience in content marketing in a corporate or agency environment​ 

  • Bachelor's Degree in liberal arts or business; Master’s degree a plus 

  • Examples that show off your communication, writing, and project management skills 

  • Exceptional writing skills in a marketing and communication environment, including editing and proofreading​ 

  • A good understanding of B2B content, experience with consumer goods/FMCG (retail/manufacturing)​ is a plus 

  • Ability to proofread with close attention to detail ​ 

  • Experience producing different types of written content​ 

  • Required software skills: MS Office Suite​ 

  • Preferred software skills: CRM/software tools, Trello, Google analytics, Campaign Management (Marketo), SEMRush, Data Management Platform​ 

  • When applying, please submit a link to your portfolio demonstrating your content writing skills in English​ 

 

What we can offer: 

  • Work in dynamic environment engaging with local and global companies. 
  • Benefits & flexible working hours, hybrid work options. 
  • Internal trainings will be provided together with detailed onboarding agenda.  
  • Access to learning platforms
  • Staff and team events 

#LI-FC

Additional Information

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

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