Specialist, Digital Ad Sales Strategy

  • Full-time
  • Business Segment: International Networks & DTC

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Digital Planning Specialist, Digital Ad Sales & Partnerships is responsible for working directly with NBCUniversal Latam/International properties in Miami to drive and attain sales and revenue goals. In this role, you will identify, implement, sell and support digital sales initiatives to meet revenue goals. This will be accomplished by working with Sales teams, Ads Operations, Marketing, Research, Finance and Sr. Manager of Digital Sales.

As the subject matter expert in the NBCUniversal complete portfolio of digital advertising solutions, strategies and processes, your main responsibility is to support the Sr. Manager of Digital Sales with the creation of and execution against local digital revenue goals. Your primary focus will be the support of digital revenue and strategies. In addition, you will serve as the primary liaison for our sales leaders on day-to-day operations, leveraging the resources of NBCUniversal to identify, share and implement best practices across the organization.

The ideal candidate will have proven and successful sales experience in multimedia sales and digital advertising. Proficiency and demonstrated expertise are required in the following digital advertising products; programmatic and direct sales (display and video), 360 campaigns, social media strategy and implementation, YouTube, lead generation and mobile strategies to reach client’s KPIs.

The Digital Planner Specialist, Digital Ad Sales and Partnerships will be an expert in integrated advertising solutions. We are looking for a proactive individual that has demonstrated expertise in working with local LATAM market property teams to meet and exceed digital revenue goals

Responsibilities:

  • Work under the direct supervision of the Manager/Sr. Manager of Digital Ad Sales & Partnerships and is responsible for completing any other tasks as assigned by supervisor
  • Develop comprehensive media plans for digital portion of client campaigns to align with business goals and brand strategies.
  • Simulate campaign delivery scenarios to forecast performance and refine tactics
  • Manage relationships with inventory and distribution partners to secure premium placements
  • Collaborate and sign-off packages with linear planners
  • Maximize media mix efficiency across digital platforms
  • Maintain revenue dashboards up to date and own tracking accuracy

Partner with Sales, Marketing, B2B, Insights, Programming, and Ad Operations teams to deliver on client objectives and reach revenue goals

Qualifications

  • Must be fully fluent in English and Spanish (both written and verbal) Please make sure to specify based on business need
  • Strong (3+ years) experience in Digital Sales 
  • Subject matter expertise in digital media services and integrating client advertising solutions with TV and digital owned and operated assets. 
  • Excellent verbal and written communication skills. Ability to communicate clearly and effectively to all levels of the organization. 
  • Superior interpersonal skills and demonstrated command in large group settings. 
  • Outstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needs
  • Strong proficiency in Microsoft Office, particularly PowerPoint, Excel, and Word. 
  • Bachelor’s degree
  • Fluent in English and Spanish (both written and verbal)

 

Eligibility Requirements:

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Mexico City
  • Must be willing to submit to a background investigation
  • Must be 18 years or older
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:

  • Demonstrated success in digital and integrated sales, internal/external customer satisfaction. 
  • Demonstrated experience working with both large and medium sized advertising agencies and direct clients. 
  • Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders. 
  • Demonstrated successful selling of digital advertising products: programmatic and direct sales (display and video), 360 campaigns, social media strategy and implementation, YouTube pre-roll, lead generation and mobile strategies to reach client’s KPIs.
  • Ability to establish priorities and work independently. 
  • Demonstrated business acumen with knowledge of marketing, sales and new business development. 
  • Expertise in customer attribution, analytics, and storytelling. 
  • Active and strong knowledge of all forms of social media. 
  • IAB Digital Media Sales Certification (IAB DMSC) preferred. 
  • Google AdWords Certification preferred. 
  • Facebook, Instagram, Twitter, and other social media paid advertising experience strongly desired

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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