VP, Content Intelligence

  • Full-time
  • Business Segment: Media Group HQ

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

We are looking for an VP to lead a variety of projects and initiatives that allow us to impact the business across NBC Entertainment and Peacock.  This individual will be a critical player within the Content Consumer Insights team, tasked with building and scaling methodologies and programs that can be leveraged by the wider team, as well as acting as a connecting force between Content Consumer Insights and other teams we partner with.  In this role, you will report to SVP of Content Consumer Insights in support of stakeholders across the organization.

The successful candidate will have a proven track record in the following:

  • Building and scaling methodologies and toolkits
  • Making sense of the robust content landscape, and viewers’ decision-making processes
  • Applying the right insights at right times in decision-making processes
  • Interfacing with and influencing content and marketing executives

RESPONSIBILITIES:

  • Build robust and scalable methodologies and related tools that can be leveraged by the wider Content CI team
  • Serve as a connecting force between the Content CI and Strategy CI teams, ensuring robust sharing of information, insight, and context that help elevate all of our work
  • Execute title-level research across a variety of genres (scripted, unscripted, late night, live events, syndication), especially at early stages of content and marketing development
  • Stay close to titles from greenlight to post-launch, tracking and organizing insights collected across teams and research touchpoints
  • Ensure team presence is felt with West Coast stakeholders, staying engaged and informed on titles and consulting as needed with content, marketing and strategy execs
  • Identify efficiencies in our work and workflow to ensure focus on the right questions that will grow and support the business the most
  • Champion methodological innovation, meeting with new and existing agency partners to keep our research toolkit ahead of the curve

Qualifications

Basic Qualifications:

  • Minimum 12 years of experience in consumer insights
  • Experience in the entertainment and / or streaming industries
  • Experience building and managing a wide range of quant and qual methodologies

Desired Qualifications:

  • Highly analytical, deep operational knowledge and expertise in customer insights
  • Track record of translating research into business impact
  • Experience working with a variety of cross-functional peers and stakeholders
  • Strategic thinker who takes an action-oriented, forward-looking approach to consumer insights with a keen ability to listen to the voice of the consumer and derive conclusions and recommendations from raw data
  • Ability to be nimble, reactive, and adaptive in real time

Desired Characteristics:

  • Deep knowledge of, and passion for content and storytelling
  • Excellent written and verbal communication skills
  • Attention to detail and a focus on excellence
  • A strong problem-solving and analytical mindset combined with excellent critical thinking skills
  • Knowledge of statistics, data visualization, and Tableau a plus

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $190,000-$250,000 (bonus and long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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