Cluster Marketing and Communication Manager
- Full-time
- Company Location: NH Collection Colombo
Company Description
NH Collection Colombo offers comforting familiarity based on three main pillars value for money, the best location, and service with a human touch – making stays always a pleasure, time after time.
Job Description
Strategic Brand & Regional Alignment
- Serve as the brand guardian for both hotels, ensuring consistent positioning across all touchpoints.
- Liaise with regional and global brand teams on campaigns, brand standards, and corporate initiatives.
- Lead cluster-wide brand activations, rebranding projects, and market repositioning strategies.
Digital & Performance Marketing
- Partner with Minor Hotels’ E-Commerce team to drive brand.com performance, optimize campaigns, and ensure best practice implementation across channels.
- Manage visibility and positioning on OTA platforms in coordination with E-Commerce specialists.
- Oversee full-funnel digital campaigns (awareness → conversion) including Meta, Google, and programmatic advertising.
- Integrate CRM, email marketing, and loyalty (GHA Discovery) strategies into property-level marketing.
Public Relations, Media & Influencer Relations
- Build and manage relationships with local, regional, and international media.
- Oversee PR agencies, press trips, influencer collaborations, and crisis communications.
- Curate impactful storytelling that strengthens the hotels’ reputation and share of voice.
F&B, Lifestyle & Event Marketing
- Spearhead F&B branding and launches (restaurant rebranding, chef residencies, culinary festivals).
- Market large-scale experiential events (festivals, wellness weekends, beach parties, cultural showcases).
- Position hotels as lifestyle destinations beyond traditional hospitality.
Partnerships & Business Development
- Drive collaborations with banks, loyalty programs, airlines, embassies, and lifestyle brands.
- Leverage partnerships to create exclusive offers and high-value campaigns.
Creative, Content & Collateral
- Oversee all creative assets, from social media to sales collateral, in line with NH Collection tone.
- Lead content calendars, campaigns, and video/photo productions.
- Manage cross-property design resources and ensure quality output.
Sustainability & ESG Storytelling
- Work closely with engineering and P&C teams to Integrate conservation and community initiatives into brand communications.
- Highlight hotels’ role in advancing Minor Hotels’ global sustainability commitments.
Leadership & Stakeholder Management
- Collaborate closely with Sales, Revenue, and Reservations teams to ensure marketing initiatives directly support commercial targets and conversion goals.
- Partner with Minor Hotels’ Global Sales Offices (GSOs) to provide marketing support for trade activations, corporate RFPs, and feeder market campaigns.
- Work alongside General Managers and F&B teams to align business priorities, promotions, and brand positioning.
- Manage cross-functional teams, agency partners, and internal resources effectively.
- Present strategies, reports, and results to property owners (Softlogic), regional HQ, and Minor Hotels leadership.
Public Relations & Events
- Handle press inquiries and manage media relations to increase visibility.
- Plan and deliver PR events to strengthen the hotel’s image.
- Host and support media stays, ensuring a memorable guest experience.
- Create innovative initiatives to keep excitement around the hotel.
- Build and maintain strong relationships with local journalists, influencers, and VIPs.
Qualifications
- Bachelor's degree in Marketing / Relevant qualification, Communications, or related field.
- Minimum 3-5 years of marketing experience in the hospitality industry.
- Strategic thinker and decision maker
- Passionate about the digital world, self starter and Fast learner
- Familiarity with Content Management systems.
- Basic html knowledge an asset
- Comfortable working with photo-editing software; Photoshop for example
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset