The VP, International Marketing & Communications will develop and manage all aspects of marketing communications for MicroStrategy as well as oversee a team of International Marketing Managers. The VP will oversee the company’s branding strategy and architecture, website, advertising and media, creating online and print marketing and communications materials, conducting media outreach and relationship building.  In addition the VP is responsible for developing and implementing social strategies including community marketing and search marketing. The VP must be a highly organized self-starter with strong branding, copywriting, editing and communications skills, and a proven background in developing both print and online marketing and communications strategies.  The VP should be a strategic thinker with the capacity to see both the larger picture and the detailed steps needed to achieve results and must be able to work collaboratively in a fast-paced, passionate, structured, and diverse environment. 

Primary Responsibilities:

• Plans, directs, and implements marketing and social media communications activities
• Oversee the design and production of various publications and marketing collateral
• Coordinate end-to-end schedule and delivery of advertising
• Optimize advertising and media performance and provide in depth reporting to manage and monitor progress
• Orchestrate and collaborate with external agencies
• Work with Product Marketing teams to translate product strategies into advertising strategies
• Develop concepts and manage development of advertising with exceptional impact for MicroStrategy’s diverse product groups,
• working in conjunction with in-house staff and external resources
• Review and edit creative projects for clarity, consistency, and quality
• Interface and manage external design contractors, agencies and media partners
• Assume primary responsibility for corporate branding initiatives
• Maintain stewardship of corporate brand identity
• Work with cross-functional teams to drive customer, prospect and analyst brand awareness, recognition, and preference
• Cultivate the company’s website(s) to become world-class, particularly in its effectiveness as a lead generation and market education tool
• Manage and optimize the customer and prospective customer experience of the company’s website(s)
• Work closely with Product Marketing on content generation, maintaining a high level of quality control
• Employ website and lead gen analytics & reporting to drive continuous site improvement and effectiveness

Job Requirements:

• 10+ years’ marketing experience in an Enterprise Software Company
• BS/BA Degree required, MBA preferable
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
• Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising
• Strong combination of creative writing and communications balanced with intellectual curiosity and analytical thinking
• Ability to conduct research, assess market situation, and develop sales and marketing materials, including value propositions, sales presentations and brochures
• Experience building, managing, and directing a successful team
• Proven Leadership abilities
• Excellent oral and written communication skills
• Demonstrated ability to learn new technologies, business requirements
• Strong presentation, communication abilities
• Ability to convey information in a clear, concise manner
• Organizational and project management skills essential; must be able to handle multiple projects simultaneously
• Ability to build relationships with different roles and departments and communicate information quickly and succinctly

All your information will be kept confidential according to EEO guidelines.

MicroStrategy is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at 703.848.8600.