Freelance Content Strategist
- 800 Bellevue Way NE, Bellevue, WA 98004, USA
We’re an independent marketing agency with big ambitions. We have offices in London, Seattle, Austin, and Singapore. Our clients are large corporations and ambitious start-ups. We provide them with structured campaigns that reach across geographies, scale massively, can be deployed systematically, and are measured relentlessly.
Metia has strategic services designed to support our clients in the areas of Insight, Content, and Demand. These services are based upon deep expertise, proven methodologies, and are enabled by unique tools and systems.
In the past two years we’ve delivered marketing campaigns into almost 90 countries and 40 languages.
What you will do
We are searching for a freelance content strategist that will work on a project-by-project basis.
Metia believes that delivering the right content to the right customer in the right context is key to successful marketing, and a content strategist’s utmost responsibility is to help these three things converge. This includes not only the front-end work of messaging and user journeys but also the back-end work of putting the models and processes in place to deliver and maintain the resulting content.
Project possibilities include:
Conducting content discovery work to get at the heart of content needs
Moderating workshops and interviews with stakeholders and users
Partnering with the strategy and insights team in discovery and application of audience insights
Auditing and mapping content toward a variety of outcomes, like message prioritization, journey phases, channel planning, and gap analysis
Defining content models and metadata recommendations for CMS design, information architecture, and UX design
Building content governance frameworks (including deliverables like workflows, guides, templates, and calendars) to set the plan for creating, curating, and maintaining content in accordance to the strategy
Writing messaging and positioning frameworks
Evaluating content performance and making recommendations based on quantitative analysis
What you need to bring
5-7 years of experience executing and managing digital content projects
Experience working with companies large and small, with varying levels or complexity when it comes to business structures and dynamics
Leadership skills to guide client buy-in, stakeholder agreement, and internal execution
Passion and high standards for quality content and user experiences
Ability to listen and translate ideas into actionable, measurable strategies
Strong editorial and communication skills
Analytical skills to draw insights from qualitative and quantitative data
Familiarity with SEO and UX best practices
Familiarity with content best practices across digital channels, including email, social media, websites, and search
Metia is an independent agency where the opportunities to take on more responsibility move as quickly as you can create them. If you relish change, enjoy new challenges and seek to excel at your profession, this is the environment for you.