At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

We are built on the belief that sport has the power to change the world. Our fight is to provide equitable access to sport and opportunity on the playing field that leads to success and opportunity off the playing field. To create change and to communicate impact, we must deliver digital content with purpose. That’s where you come in.

Accountable to the Manager of Content Strategy, the Content Coordinator will be responsible for creating and implementing communication campaigns, managing the content calendar, and supporting cross-functional teams to get the right message, in the right place, at the right time. The ideal applicant has strong leadership, collaboration, and critical thinking skills, the ability to work in a fast-paced environment, and experience working in a marketing role developing content.

• Plan, develop, and deliver content with both short-term and long-term focus: help innovate the content process and own a communications strategy.
• Own our tone of voice and see it creatively expressed through MLSE Foundation and MLSE LaunchPad channels (web + social).
• Support event execution beyond just content coverage. Engage in planning and executing important events for MLSE Foundation and MLSE LaunchPad.
• Build relationships with key stakeholders that require your collaboration to improve our content practices and keep it on brand/message/strategy.
• Maintain an understanding of investments and programs to communicate knowledgeably and enthusiastically about the work of our organization.
• Keep inspired and up to date on best practices, new practices, and innovative ideas, both inside and outside of our sector.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• 3+ years working in Marketing or Communications.
• Experience working with youth, for a non-profit or in a Sport for Development organization are all considered assets.
• Post-secondary education in the field of Marketing or Communications is considered an asset.
• Experience working with people of all ages and cultural backgrounds.
• Experience working collaboratively with cross-functional teams such as writers, designers, marketers, and developers to brainstorm ideas, coordinate content creation, and ensure alignment with overall marketing initiatives.
• Ability to develop and implement content strategies aligned with organizational goals and audience needs.
• Experience building and executing social content strategies.
• Familiarity with analytics tools to track content performance and derive actionable insights.
• Coordinate with internal teams and external vendors to ensure smooth workflow and timely delivery of content projects.
• Versatile and willing to work with changing priorities with enthusiasm.
• Exceptional oral and written communication skills.
• Proficient in Microsoft Office, Canva, Adobe Creative Suite.
• Flexibility to work evenings and weekends as required.

Apply by: October 17th, 2024

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

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