Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE also owns and operates Scotiabank Arena, Canada’s premier sports & entertainment venue hosting more than 200 events each year, as well as two digital channels (Leafs Nation Network and NBA TV Canada), and has a partnership with Live Nation (the biggest concert promoter in the world). MLSE has also invested in and operates five of Toronto's sports facilities – Coca-Cola Coliseum, BMO Field, BMO Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, the Toronto Raptors’ training facility and the Ford Performance Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

As a Brand Manager in our team, you will lead the development and execution of go-to-market plans across a brand portfolio. You will be an insight-driven marketer, who will bridge the world of business, creativity and technology. You will play a meaningful role in scaling opportunities locally, nationally and internally through tight-knit collaboration across internal teams. You can write a mean creative brief, can gracefully handle competing priorities, are quick to take action and adapt to a rapidly changing environment, and are motivated by data and results. 

Why this role is important

MLSE’s mission is to bring the world to its feet. We can’t achieve this without a team committed to creating premier sports and entertainment experiences, who are inspired by innovation across all areas of our business. Marketing plays an integral role in driving innovation and shaping the future of our business.

Once you are here you will

• Develop and execute go-to-market plans for a variety of initiatives.
• Oxygenate the creative process by iterating on value proposition of old offers and developing new ideas that resonate with our fans and propel our business forward.
• Balance multiple business and brand objectives centered on creating a world-class brand that drives revenue through ticketing, retail, F&B and sponsorships.
• Drive awareness and meaning by leading 360° campaigns all the ways from strategy to execution.
• Work with our business intelligence team to deliver ongoing campaign performance updates and associated impact to inform the health of our business.
• Lead a team of 2-3 marketing professionals to ensure they are successful in their everyday work and career trajectory.
• Work with the director of marketing on specialty projects as they relate to your brand portfolio.

• 8-10 years strategic marketing experience in a high-consideration product marketing role with campaign development experience
• Hyper aware of cultural and category trends
• Ability to think at 50,000 ft, and dive down quickly into all the details to make it real
• Ability to assess the impact of various media channels and optimize to achieve campaign results
• Perform well under pressure while never losing sight of the end goal
• Comfortable in front of a crowd, and able to create and sell a story to bring others along
• Quick on your feet, highly adaptive and proactive
• Winning attitude essential; self-starter with insatiable curiosity
• Hyper analytical, comfortable using data to drive marketing recommendations and report impact

What does MLSE offer you?

An opportunity to build your strategic and creative confidence, helping to grow and shape an intrapreneurial business with an award-winning studio. Be part of a high performing, energetic environment.

What’s Next

If the above inspires you and you have what it takes, please submit a resume and cover letter - in your cover letter, please share one example of a creative campaign that you wrote the brief for, managed its development and execution, and reported on results.

Please apply by: April 3.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.