LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

We are looking for a Digital Marketing Manager to accelerate our web growth for LinkedIn Learning. In this role you will create best-in-class web experiences, content strategies, web growth drivers, testing and performance management. 

You will be responsible for defining key opportunities, based on data, and working alongside our Business Unit, Analytics, Design & Production, SEO, and WebTech teams to deliver innovative experiences for our users. You will contribute to the global web vision while prioritizing and defining requirements and optimizations for the LinkedIn Learning web experience. You will work with talented cross -functional teams to deliver excellent customer experiences and journeys to deliver on LinkedIn Learning business objectives. 

What you’ll be doing: 

• Web strategy and experience optimization: develop plans of action to educate and engage prospects and customers, and drive conversion rate improvements for LinkedIn Learning. 
• Web performance management: Measure website performance and understand key customer journey paths to evolve for the optimal experience.  
• Personalization and Experience Testing: Partner with BU marketers, CRO marketers, Design, Web Dev and Marketing ops to generate test briefs, refine testing methodology and roadmaps, and evangelize learnings. 
• Localization and regional adoption: Develop relevant, localized content for audiences in partnership with regional Marketers and/or  agencies to drive LinkedIn Learning  growth in international markets. 

Responsibilities: 

• Define, implement, and optimize website design and content strategies to achieve business objectives, drive up conversion. 
• Use data, customer and competitive insights and industry best practices to identify opportunities to create innovative capabilities and compelling user experiences 
• Partner closely with LinkedIn Learning demand generation, customer marketing, and product marketing teams to ensure the web experience reflects the business strategy, narrative, and revenue objectives. 
• Partner with CRO lead to define and develop, A/B Tests, and user flow experiences to drive growth. 
• Execute tactical initiatives based on analysis of performance, marketing technology, market opportunities and best-practices/industry developments. 
• Drive a variety of web production projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers. 
• Optimize LinkedIn Learning experience (traffic, conversion, revenue, friction, visitor engagement, time on site and technical site performance) 
• Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them, and optimizing their performance. 
• Brief and work with internal and external agencies on design and implementation projects 

Basic Qualifications:  

• BA/BS degree or equivalent experience  
• 3+ years of web marketing, web strategy or related marketing or product experience

Preferred Qualifications:

• Demonstrated track record of building and optimizing web experiences to drive growth. 
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences. 
• Experience partnering with cross-functional stakeholders across product, demand generation, and customer marketing. 
• Proven track record of mapping and articulating customer journeys from entry to conversion. 
• Competency in Web and business analytics tools and reporting (ex. Adobe Analytics, Adobe Target, Google Analytics) 
• Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations 
• Thrive in a dynamic, performance-driven environment where agility and innovation are prized.

Suggested Skills: 

• Cross-functional Collaboration
• Web Marketing
• Performance Optimization
• Acquisition Growth Strategy 

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $93,000 to $145,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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