LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment.

LinkedIn Marketing Solutions enables marketers to connect with the largest community of influential professionals. We offer a wide range of solutions including advertising, research, and custom media executions, all built on our unique assets: unparalleled data, a conversational platform, and the world’s largest network of professionals. This has led to our rapid growth and provides an exciting career opportunity in a transformational business. The vision of LinkedIn’s Marketing Solutions (LMS) business is to create economic growth for every organization worldwide by helping marketers reach, engage and convert their audiences at scale. The business is currently growing at 50%+ year-over-year, is one of LinkedIn’s key corporate priorities, and has ambitious growth plans for the years ahead. There has never been a more exciting time to work in LMS.

We are looking for a strategic and results-oriented marketing manager who will be responsible for implementing a robust marketing strategy for our Education vertical. This individual will report directly into the Director of Enterprise Marketing, North America. Their primary stakeholders will be the Education Sales leaders and various cross-functional partners. 

This individual will play an integral role in expanding LinkedIn’s value proposition, messaging, and positioning for the B2B technology vertical. They will build subject matter expertise across key sub-verticals including Traditional and Online Schools, Online Program Managers (OPMs) and Workforce Training. Candidates will ideally have experience in field marketing— including research, content, events, ad campaigns, sales enablement, and account-based marketing programs.

A successful candidate is an inspirational leader who is passionate about building strong business relationships and creating leverage across the organization. They will be interested in education marketers — understanding them, enabling them, and helping them achieve their marketing objectives. The key challenge in this role will be to effectively promote LinkedIn, the premiere platform for B2B marketing, to this B2C target audience. 

This individual will be an indispensable partner to sales, helping them identify new ways to deliver customer value and expand into new buying groups at our largest accounts. As part of the remit, this role will also manage agency partners and collaborate extensively with cross-functional partners such as Customer Science. They will deliver programs that resonate with our customers and help unlock consideration and spend.

Responsibilities

• Own key relationships with Sales, Regional Marketers, Sales Ops, Product Marketing, Insights, and other stakeholders to support and influence the teams’ cross-functional work.

• Execute key marketing programs and campaigns in partnership with Sales and other x-functional partners to deliver customer value and grow revenue. These go-to-market activities will include:

  • Thought Leadership:

    • Leverage market trends, research, internal resources and product information to tell stories to clients that present LinkedIn as a thought leader and marketing platform of choice. Deliver reports, narratives, blog posts, and campaigns that help B2C education marketers achieve their goals

  • Sales Enablement :

    • Drive scalable communication and education to Sales on content, research and marketing initiatives relevant to customers

  • Go-To-Markets:

    • Build, own and demonstrate creative execution of multi-channel marketing GTMs including digital ads, content writing, research development, events, PR, executive engagement, case studies, and more.

• Regularly track and report performance of marketing programs to inform which efforts are delivering the most customer value and growing the business.

• Understand and be able to articulate the overall business objectives of LinkedIn and its value proposition to the advertising community.

Basic Qualifications:

• 6+ years of experience in B2B marketing roles

• 2+ years people leadership experience

Preferred Qualifications:

• Excellent stakeholder management and influencing capabilities, especially within a matrixed organization

• Excellent written and verbal communications skills, with the ability to clearly present ideas, updates and results to business partners on various levels

• Alignment with LinkedIn’s values and culture, with a dedication to diversity, inclusion, belonging and equity

• Proven ability to collaborate with cross-functional partners and align across multiple shared objectives

• Demonstrated knowledge of account based marketing (ABM), digital marketing, and content marketing

• Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact

• Aptitude toward working with sales and knowledge of sales processes and sales operations

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is [$102,000 to $165,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.  Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.