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We’re looking for a passionate and customer-centric marketer to join the LinkedIn Talent Solutions Customer & Lifecycle Marketing team. We are global advocates of the customer experience who are responsible for designing and implementing end-to-end programs that build trust, drive product usage, and deliver customer value. In this role, you’ll lead late-stage lifecycle programs (loyalty, advocacy, retention) by creating campaigns that are centered around customer needs, accelerate their success, and reinforce the value our solutions provide to them. We’re looking for a marketer who is able to think strategically, use data to drive decisions, and can thrive in a cross-functional environment.

About LinkedIn Talent Solutions

LinkedIn Talent Solutions (LTS) aims to power the majority of the world’s hires in support of LinkedIn’s vision to create economic opportunity for every member of the global workforce. LTS is transforming the industry by providing the insights and tools that organizations need to build their talent strategies and connect professionals to their dream jobs.

Responsibilities

• Partner closely with key stakeholders across Data Science, Insights, Product Marketing and Sales/Customer success teams to gain deep customer understanding of the challenges and triumphs that our users encounter

• Develop and implement marketing programs that leverage data and insights to increase customer product adoption, utilization, retention, and growth

• Project manage and deliver campaigns built with complex personalized logic delivered through behavior-based triggers to meet customers where they are and take them further

• Own content and creative strategy development to maximize customer success at scale and reinforce the value of LinkedIn investments

• Program manage email, web, and in-product campaign launches by partnering closely with Marketing Operations

• Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency

• Present regularly on program performance and learnings to Sales and Marketing stakeholders

Basic Qualifications

• BA/BS degree or equivalent experience

• 5+ years of experience in marketing, business strategy or related field
   

Preferred Qualifications

• Marketing experience in an online B2C or B2B business (preferably SaaS customer or lifecycle marketing)

• Experience with marketing automation, email and web marketing

• Ability to quickly understand complex issues, frame insights and communicate recommendations simply and effectively

• Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly

• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment

• Strong messaging, content development and writing skills

• Strong time management skills and ability to balance competing priorities

• Comfort in a dynamic, fast-paced environment

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.  Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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• Documents in alternate formats or read aloud to you
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• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

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