As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.

Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.

Lesaffre achieves a turnover of 3 billion euros.

Reporting to the Regional Director of Business Development for Western Europe, the Marketing and Digital Project Manager oversees the promotion of our range of yeasts and ingredients in the region, with a view to achieving our sales and marketing objectives by helping local entities to develop and implement their marketing strategy.

Main responsibilities :

• Lead the customer experience-focused digital transformation across the region ;
• Ensure the deployment and optimization of the CRM system and customer portals ;
• Guarantee the quality and integrity of data on customer-oriented platforms ;
• Bridge the gap between global digital initiatives and local needs ;
• Participate in the deployment of marketing projects within the Western Europe Region.

Missions :

Marketing project management

• Act as the liaison between subsidiaries and the Group Marketing department ;
• Lead the ambitious rollout of marketing projects within the Western Europe region ;
• Ensure alignment with the Western Europe Region Baking Center to optimize synergies.

Regional CRM management

• Drive change and CRM adoption in regional teams by defining a clear roadmap ;
• Design and deliver innovative training programs to accelerate CRM usage by users ;
• Monitor and analyze CRM usage metrics to identify areas for continuous improvement.

Customer portal management

• Oversee the deployment of customer portals and customize their features to meet requirements ; 
• Develop and implement engaging training programs for teams and customers ;
• Drive portal adoption through targeted communication strategies and promotional campaigns.

Annual competitive intelligence

• Conduct an in-depth analysis of competition and market trends ;
• Identify key opportunities and threats for the region ;
• Propose strategic recommendations to strengthen competitive position.

Required profile:

• Higher education in business, marketing (Bachelor's degree, business school)
• Minimum 5 years of experience in marketing, CRM, or customer experience; previous use of Salesforce or similar CRM platforms is appreciated
• Project management skills
• Fluent English; proficiency in a second language (Spanish, Italian, German) is a plus

Personal qualities:

• Customer-focused approach toward all internal and external contacts
• Good interpersonal skills
• Analytical mind and problem-solving orientation
• Adaptability and resilience in the face of challenges
• Collaborative team spirit and ability to influence others
• Autonomy and personal motivation
• Interest in digital transformation and innovation