Categories and Brands

Works with Global Categories to share local insights and ensure local consumers are represented into Global insight work. Generates consumer insights, working with areas and local markets. May work on select local brands, in priority markets.

• Influences the development of Category and Brand Growth Priorities and Brand/Customer/Connections Planning.

• Region Market Share

• Region Net sales

• Brand Equity index

Commercial Execution

• Represents a Region with team resources focused on each Area Team works with areas and local markets to (1) understand local market insights and then ensure that global projects and global insights are appropriate and applicable to local consumers. Ensures findings from insight projects are embedded into all our decision making and knowledge gap identification.

• Maximizes local and regional Insights budget through a forward-thinking, growth oriented research plan in line with priorities. Influences senior stakeholders across the organization based on insight and judgment.

• Channel/Customer sales

• Channel/Customer share

Scientific Innovation

• Collaborates with local Medical and regulatory teams to understand local claims and ensure that global work is reflected in local plans. Drives insight based product enhancements and new product ideas through the region.

• Ensures the local consumer is placed first in pipeline development whilst leveraging science.

• Innovation sales

• Growth from innovation

Quality and Cost Control

• Provides local, area and region consumer based forecasting to global teams to impact local supply chain initiatives. Drives cost control on product attributes of low importance to consumers. Improve Insight ROI.

• Progress on COGS reduction

• Insights spend and ROI

Talent & Culture

• Develops self and leads Area Insights Managers. Develops team by participation in key projects to gain exposure to Area and category management. Proactively seeking feedback from key stakeholders

• Identifies, recruits and promotes top talent. Coaches others. Identifies and actively develops others’ potential.

• Champions use of and expertise in Winning Global Insights Skills

• Employee engagement                 

All your information will be kept confidential according to EEO guidelines.