PURPOSE OF THE JOB 

The incumbent is required to execute marketing initiatives for new product launches, grow brand awareness and market share. She/He will be responsible for Make-Up category (Dior Addict, Rouge Dior, Dior Forever, Backstage…). She/He will also be responsible for Product Management (Forecasting, Product Replenishment, POSM Management, Registration) that supports new launches and trade marketing.  

MAIN RESPONSIBILITIES 

CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP) 

1. Demand Forecasting 

- Ensure accuracy of product demand forecast and timely submissions for Make-up category. 

2. Assortment Management 

- Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs. 

- Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates 

3. Competitor & Market Intelligence 

- Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam 

4. Commercial Listing 

- Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks.  

5. Performance Tracking & Analytics 

- Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management. 

LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION 

1. 360° Launch Planning 

- Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches. 

2. Events (HPPs) & Instore Activation  

- Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine’s, Women’s Day, Mother’s Day, Xmas) to enhance brand experience and boost incremental sales. 

3. GWP Strategy & Execution 

- Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors. 

SUPPLY CHAIN, INVENTORY & PRICING EXECUTION 

1.Order Management 

- Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse. 

2. Stock Availability & Replenishment 

- Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items) 

3. Pricing Alignment 

- Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems. 

• Qualified University/College degree.  

• Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)  

• Min 3 years’ experience in Product Marketing 

• Strong analytical and problem-solving skills 

• Prior experience in luxury brands or beauty industry is preferred