MAIN PURPOSE 

With a focus on CRM and Clienteling, you will play a key role in supporting our Regional CRM and High Clienteling initiatives in APAC. You will be responsible for gathering, analyzing, and interpreting client data to identify trends, opportunities, and actionable recommendations for improving client engagement, personalization, and overall client experience. This role requires strong analytical skills, attention to detail, and the ability to communicate findings effectively.

KEY RESPONSIBILITIES

Data Collection and Analysis:

• Collect, manage, and organize client data from various sources, including CRM systems, market feedback, and post-event evaluations.

• Conduct in-depth analysis of client data (across all segments – including high clienteling) to identify key trends, customer segments, and opportunities for targeted marketing campaigns.

• Develop and maintain reports to track key client engagement metrics and provide insights to markets using Power BI dashboards.

Market Research and Competitive Analysis:

• Assist in gathering and consolidating competitor analysis reports, focusing on clienteling strategies and best practices.

• Monitor industry trends and best practices related to client development and engagement.

Client Engagement and Personalization:

• Support the development and implementation of personalized communication strategies based on client data and preferences.

• Assist in the creation of targeted marketing campaigns and initiatives to enhance client engagement and drive sales, including event coordination for regional initiatives.

Reporting and Communication:

• Prepare and present reports summarizing key findings and recommendations to APAC markets.

• Communicate effectively with markets and stakeholders to ensure alignment on client development strategies.

• Support the Regional High Clienteling Manager in liaising with markets to ensure clear and accurate tracking on top client growth in the database.

Operational Support:

• Assist in the maintenance of client engagement tools and platforms (including Bee Gold and Salesforce), ensuring data accuracy and integrity.

Events and Gifting Management:

• Support on Regional Retail Team led events for the region.

• Support on Top Client Gifting strategies, guidelines and execution for the region.

SKILLS 

• Able to commit 6 months full time internship from Jun/Jul to Dec 26 

• Client Relationship Management (CRM) 

• Data Analysis, Salesforce and Power BI 

• Market Research 

• Event Coordination 

• Communication (Written & Verbal) 

• Microsoft Office Suite (Excel, PowerPoint, Word)