Product marketing manager

  • Full-time
  • Company: Kanz 30

Company Description

Kanz is partnering with Kanz 30 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: Kanz 30

Job Description

Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio. Key Performance Indicators: • Ship launch plans with measurable adoption lift • Own positioning and messaging across channels • Increase qualified leads from product campaigns • Improve product adoption through lifecycle programs • Track KPIs and report campaign performance insights Qualifications: • 3+ years product marketing or related GTM experience • Experience launching software or technology products • Strong understanding of target customers and market research • Bachelor’s degree in marketing, business, or related field • Proven ability to collaborate with product and sales Required Skills: Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision making

Qualifications

Required Qualifications
  • Bachelor’s degree in marketing, business, or related field
  • 3+ years product marketing or related GTM experience
  • Experience launching software or technology products
  • Proven ability to collaborate with product and sales
  • Strong understanding of target customers and market research
  • Market research and competitive analysis
  • Go-to-market planning and campaign management
  • Product messaging and enablement content
  • Analytics (KPIs, funnel metrics, A/B testing)
  • CRM tools (e.g., Salesforce)
  • Clear communication and storytelling
  • Data-driven decision making

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