Robban Assafina, the unique maritime MENA publication, website, and smart phones’ application, is a regional intensive maritime media services developed side by side with training courses/workshops in several countries in the Middle East and North Africa Region, with a specialized crew of maritime experts, masters & engineers, who focus directly on shipping, shipbuilding, ships, ports, offshore, and everything related to the world of marine navigation, communication and machineries.

Job Overview:
We are seeking a talented and detail-oriented female to join our team as a Web Content Posting / Social Media Specialist. In this role, you will be responsible for publishing engaging content on our website/social media channels, ensuring it aligns with our brand voice, style guidelines, and SEO best practices, and executing engaging social media campaigns. The role requires a deep understanding of social media platforms, trends, and analytics tools, along with strong communication and creative skills.

Responsibilities:

Content Publishing: Use content management systems (CMS) to publish and update website content regularly. Ensure accuracy, consistency, and adherence to brand guidelines.

SEO Optimization: Implement SEO best practices in content creation to improve search engine rankings. Conduct keyword research and incorporate relevant keywords into content for better visibility.

Multimedia Integration: Enhance content with multimedia elements such as images, videos, and infographics to increase user engagement and improve the overall visual appeal of the website.

Quality Control: Conduct thorough proofreading and editing of content to maintain high standards of quality, grammar, and style. Ensure all content is error-free and aligns with the brand's messaging.

Content Calendar Management: Collaborate with the marketing team to plan and execute a content calendar, ensuring timely publication of content that aligns with marketing campaigns and business goals.

Analytics and Reporting: Monitor website analytics to assess the performance of published content. Provide regular reports on key performance indicators (KPIs) and recommend adjustments to improve content effectiveness.

• Trend Awareness: Stay up-to-date with current technologies, trends in social media, design tools, and applications.

• Collaboration: Work closely with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message.

• Campaign Management: Plan and execute digital campaigns, and collaborate with influencers and partners for promotional activities.

Bachelor's degree in Marketing, Communications, Journalism, or a related field.