Social Media Community Manager

  • Full-time
  • Sub-Department: Social Media
  • Department: Marketing
  • Site Location: Minneapolis

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

Job Description

Join Jack Link's as a Social Media Community Manager to assist with the creation, planning, and posting of content across all social brand channels, seeking ways to consistently engage with and grow our social media audience.

The responsibilities of this position shall consist of, but not be limited to, the following:

  • Engage with audiences on Jack Link’s social channels and build relationships by regularly engaging with like-minded brands and influencer feeds.
  • Maintain a deep understanding of each brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s house of brands; ensure brand voice and personality comes through in all social posts and conversations.
  • Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance.
  • Consult on and assist with managing an ongoing social content calendar for all relevant social media channels.
  • Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management too.
  • Work with internal and external creative team to assist with creating and curating high-quality, relevant social content.
  • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.
  • Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations.
  • Collaborate with internal teams and utilize social analytics tools to ensure best in class monthly and quarterly reporting.
  • Performs other duties and responsibilities as necessary.

Qualifications

Required Education:

  • BA Marketing, Journalism or related or equivalent.

Required Experience:

  • 2+ years of executing social media initiatives with demonstrated success bringing exciting, forward-thinking ideas to life.   
  • Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs.
  • Ability to create and edit original brand, product and lifestyle content using photography and video.
  • Strong knowledge of social content best practices and content specifications in Instagram, Facebook, TikTok, YouTube and X/Twitter
  • Experience using social media management tools such as Sprout Social or similar platforms.
  • Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
  • Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.

Preferred: 

  • Past Agency experience.

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

    Additional Information

    Equal Employment Opportunity Employer
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.