Digital Content & eCommerce Specialist

  • Full-time
  • Employment Type: Permanent Full Time

Company Description

At JB Hi-Fi, we’re more than just one of New Zealand’s most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices. 

We offer unbeatable value, world-class brands and exceptional customer service across our growing store network, online, and in our commercial division, JB Hi-Fi Business.  

JB Hi-Fi is the perfect place to power your career, and we’re excited to hear from you. 

Why join JB Hi-Fi? 

  • Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.  
  • Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success. 
  • Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi, The Good Guys and E&S Trading in Australia). 
  • Fantastic discounts across the JB Hi-Fi Group.
  • We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles. 
  • Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families. 
  • Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community. 
  • Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle. 

Job Description

This role is responsible for the end-to-end delivery of digital creative assets across EDM and website channels, ensuring all campaigns are executed accurately, on time, and to a high standard. 

Working closely with the Digital Content Manager, Ecommerce Manager, Marketing team, and key stakeholders, this role plays a critical part in bringing campaigns to life, from briefing and design through to build, QA, scheduling, and post-send updates. The role requires strong design capability, exceptional attention to detail, and the ability to manage multiple campaigns simultaneously in a fast-paced retail environment. 

Key responsibilities include:

Campaign & Workflow Management 

  • In partnership with the Digital Content Manager, coordinate and execute digital campaigns across EDM and website channels  
  • Manage campaign timelines, ensuring all deliverables are prioritised and delivered on schedule  
  • Collaborate with internal stakeholders to align on campaign objectives, messaging, and timelines  
  • Ensure all campaign assets are accurate, approved, and ready ahead of launch deadlines

EDM (Email Marketing) – End-to-End Process 

  • Translate campaign briefs into clear EDM requirements (audience, messaging, layout, product selection, links)  
  • Design EDM layouts aligned to brand guidelines and campaign objectives  
  • Build EDMs within the email platform (Klaviyo or similar), including:  
  • Module setup and content population  
  • Personalisation and dynamic content where applicable  
  • ALT text and accessibility best practices  
  • Manage the EDM workflow from: 
  • Brief → Design → Build → Internal Review → Stakeholder Approval → QA → Scheduling → Send  
  • Conduct thorough QA across devices (desktop and mobile), links, and content accuracy  
  • Coordinate approvals with stakeholders and implement feedback efficiently  
  • Schedule and deploy EDMs in line with the campaign calendar 

Website Assets & CMS Management 

  • Design and produce digital assets for website use, including:  
  • Website assets 
  • Landing pages  
  • Promotional tiles and category assets  
  • Build, update, and manage website content within the CMS, ensuring:  
  • Content accuracy and consistency  
  • Correct linking and navigation  
  • Alignment with campaign schedules  
  • In partnership with the Digital Content Manager, manage the setup and ongoing optimisation of campaign landing pages  
  • Maintain and update live campaign content as required  
  • Ensure all website content is optimised for customer experience and performance 

Design & Creative Execution 

  • Create high-quality digital assets in line with brand guidelines and campaign objectives  
  • Collaborate with stakeholders to refine creative direction and messaging  
  • Ensure all assets are delivered in correct formats and specifications to avoid rework  
  • Maintain consistency across all digital touchpoints 

Quality Assurance & Optimisation 

  • Perform QA across EDMs and website assets to ensure accuracy, functionality, and visual quality  
  • Identify and resolve issues proactively before campaign launch  
  • Support continuous improvement of processes, templates, and workflows 

Stakeholder Management 

  • Liaise with internal teams and external partners to deliver campaign requirements  
  • Communicate timelines, updates, and risks clearly  
  • Manage feedback loops efficiently to meet deadlines 

Ad Hoc 

  • Support wider digital and marketing initiatives as required 

Qualifications

  • 2+ years’ experience in digital design, preferably within retail or eCommerce  
  • Hands-on experience building EDMs (Klaviyo or similar platforms highly regarded)  
  • Experience working with CMS platforms  
  • Strong working knowledge of Figma and Adobe Creative Suite 
  • Basic HTML/CSS knowledge (advantageous)  
  • Strong understanding of digital customer journey and UX principles  
  • Proven ability to manage multiple projects with tight deadlines  
  • High attention to detail and strong QA mindset  
  • Excellent communication and stakeholder management skills 

Additional Information

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential. 

JB Hi-Fi Limited is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!

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