Nordic Digital Marketing Specialist

  • Full-time

Company Description

JDE Professional are the B2B division of Jacobs Douwe Egberts. We are reaching consumers when they are out of home – whether at work, in university, in care, in an airport or in a hotel – we strengthen the core purpose of our company: to bring a coffee to every cup believing in that.

Headquartered in Amsterdam, JDE Professional comprises 2900 associates across the world, who are responsible for growing profitable business in commercial and non-commercial customer segments. 

Together we bring our customers a full Solution for all their hot drinks needs from powerhouse brands such as Gevalia, Friele, Jacobs, LÓr, and Douwe Egberts.  We provide coffee for all occasions, in all categories, as well as tea, coffee machines, technical and accessories.

Job Description

We are continuously expanding our digital footprint and therefore, we are looking for a Nordic Digital Marketing Specialist to our online marketing team to be accountable for delivering the ultimate customer online experience!

Primary tasks:

  • Define and deliver the target number of online leads for the local Professional division through effective management of all online marketing activities.
  • Work closely with the Segment Marketing team to develop and deliver all online marketing material (e.g. customer newsletters, website content)
  • Own all content and functionality (new and existing) that will drive conversion on our local online platforms
  • Manage, report and optimize search-engine rankings to increase organic traffic through Google to our platforms (SEO)
  • Optimize social media channels such as Facebook and LinkedIn
  • Work closely with sales on campaign management for online promotions and on customer website’s presence
  • Manage the Content Management System
  • Use web analytics to provide key insights to the local Marketing teams
  • Optimize the positioning of Professional products on online market platforms
  • Work closely with Global Digital team to further drive digital roadmap
  • Educate, inspire and champion digital thinking into the local organization. Develop and deliver local training as appropriate.

Qualifications

  • University degree, preferably in a digital subject
  • 2+ years’ experience in digital or e-commerce or online lead generation
  • Proven success in Search Engine Marketing activities (SEO / paid advertising)
  • Confidence with web analytic tools (eg Google Analytics)
  • Experience of running Content Management System
  • Excellent numerate, analytical and written communication skills
  • Technologically savvy 
  • Fluency in Norwegian or Swedish and English

Additional Information

https://www.jdeprofessional.se/

https://www.jdeprofessional.dk/

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