At IKEA, we do things a little different. We think differently, act differently, and work differently as well. We like to break things. Like rules. And then make things. Like music-playing lamps. And beds disguised as sofas. Even plantballs that help us look after our planet. It’s all part of our vision - to create a better everyday life for the many. And it’s been keeping our co-workers going for over 75 years. By 2030, we hope to help millions more look forward to going home. Maybe you can help us?

About the job
The Brand Leader(s) will take ownership of conceptual frameworks and connected enablers for our IKEA brand, ensuring a complete franchise offer. This involves providing brand expertise in the retail system development and contributing to a proactive brand development strategy. You will lead the implementation of conceptual frameworks related to brand identity, brand performance, and brand positioning, driving coherency and enabling one strong brand in all markets.

You will be part of a strong IKEA brand network. As part of this network, you will contribute to global development projects for brand identity and support our Brand and Marketing Review Leaders (securing onboarding and implementation of conceptual frameworks and enablers for brand and marketing topics. Responsible to facilitate learnings and best practice across markets. Conducting Brand and marketing reviews to ensure one strong and coherent brand across all markets) in facilitating learnings and best practices across markets. You will also inspire others and share knowledge in the area of brand to create engagement.

Within the Brand and Marketing team, there are 3 Brand Leader roles that will work interdependently. The role we are now recruiting for has the following focus:

• Contributing to integrating sustainability within the Brand agenda to enable, design and support IKEA to become circular. 
• Contributing to integrate the IKEA People strategy within the Brand agenda
• Ensuring one IKEA Brand by working closely together with peers across the totality of Inter IKEA to secure the connection between corporate, consumer and employer brand. 

About you
As a Brand Leader, you should have an understanding of how global trends can impact IKEA, especially in the areas of retail, consumer behaviour, digital development, sustainability, and life at home. You should have a good understanding of the IKEA brand and recognize yourself in our culture & values, and a desire to build trust and common ground across a wide group of stakeholders.

You should have a love for coaching, supporting, and inspiring others, with a passion for the future of branding and marketing. You thrive when working with a wide range of stakeholders and disciplines, with a proven ability to lead and facilitate development processes, making complex content and processes understood and actionable. You should also have experience in brand building, well-developed strategic and analytical skills, and a capability to navigate and lead yourself and others in a complex, unknown, and fast-changing environment.

You have an ability to build and sustain trustful relationships with stakeholders, business partners, and peers, and for building knowledge-sharing networks that enable co-creation and constant learning.

To be successful in this role, the following knowledge, skills and experiences would be valuable:

• Senior experience in branding, marketing and/or communication, having worked both on operational, tactical and strategic level in a global context, preferably in retail. A minimum of 10 years' experience is a must.   
• A strong track record in leadership roles, with people who can vouch for your skills.  
• Experienced in business planning and action planning and comfortable working cross-functionally and in collaboration with others.  
• Experienced in change management and organizational transformation (including digital) and have experience of embedding change in everyday life.   
• Experience and an ease in leading co-creative approaches and open-ended development processes.  
• Deep understanding of working with user-centric approaches and stakeholder engagement.  

Additional Information 
This role is full time and based in Delft. This role sits in the Brand & Marketing team in Retail Concept, and reports to the Brand Manager.

Interested? Submit your CV, in English, by 10 October the latest.