insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

The Sr Manager, Digital Marketing is responsible for leading the integrated paid media digital marketing team.  This role focuses on developing the global paid media strategy and associated programs.  The Sr Manager, Digital Marketing, works closely with the VP, Digital Marketing, as well as executive teams, product marketing, customer success, digital, demand generation, sales, and solution engineering to ensure buy-in and full visibility of the global digital marketing strategy. This role will work to build a world class integrated paid media center of excellence, as well as manage a talented team responsible for paid digital marketing channels across all insightsoftware regions and core product lines.

The Sr Manager, Digital Marketing, is responsible for the following: 

• Manage and inspire a dedicated global team to produce their best work and consistently deliver above expectation
• Champion strategy and plans prioritizing key team deliverables in order to meet marketing and sales goals.
• Build and maintain key cross-functional relationships to ensure stakeholders are involved and aligned when planning and implementing paid media solutions.
• Oversee end-to-end paid media management from ideation, execution and optimization across complex business teams and goals.
• Oversee global paid media account restructuring and consolidation strategies and activities resulting from M&A activities.
• Own the integrated paid media marketing strategy and lead acquisition efforts across all paid media channels (paid social, programmatic display, paid search, and more)
• Own and manage the paid media budget, in order to meet marketing objectives.
• Develop a deep understanding of the insightsoftware business, core product lines, customers, and regional teams.
• Innovating new processes and ways to support the sales and marketing teams.

• Bachelor’s degree in Marketing or Business; Master’s degree, a plus
• Minimum 10 years’ experience as Digital Marketing professional, running enterprise-level paid media campaigns in B2B marketing required, including significant experience working with or for software / technology businesses.
• Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.
• Significant team management experience is also a requirement.
• Proven experience managing complex projects across multiple departments and geographies
• Experienced with balancing SEO & paid search co-optimization strategies, lifecycle marketing and launching paid omnichannel marketing campaigns
• A passion for understanding customers, their needs, and how we can best address them
• Proficient in utilizing SaaS tools and systems (i.e. Salesforce, Pardot, Wrike, Airtable)
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with professionals outside the business

Skill Set

• Drive & Discipline – ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget
• Growth Mindset – actively look for ways to help the team and improve the way things are done
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively present information to internal and external stakeholders both orally and in writing
• Creative Thinking, Analysis & Strategy – ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing 
• Leadership - ability to work with people at various levels of the organization internally and externally
• Ability to manage and develop a high performing and motivated team

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)