IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

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By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

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If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Senior Director of Demand Gen for Central Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the region. This individual is the primary marketing business partner to the Central Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.

KEY RESPONSIBILITIES

• Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals

• Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions

• Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs

• Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution

• Manage regional marketing budget with full accountability

• 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS 

• Proven track record of delivering significant pipeline growth across multiple European markets 

• Strong experience in both net new acquisition and install base marketing 

• Deep understanding of complex sales cycles and enterprise buying groups 

Regional Expertise 

• Experience operating across France, Iberia, DACH, and Eastern Europe 

• Ability to navigate regional differences in marketing execution, channels, and buyer behaviour 

Industry Experience (Preferred) 

Experience in one or more of the following sectors: 

• Manufacturing 

• Energy, Utilities & Resources 

• Transportation 

• Construction & Engineering 

• Telecommunication 

Skills & Competencies 

• Strategic thinker with strong execution discipline 

• Highly data-driven with strong analytical skills 

• Expertise in ABM, digital demand generation, and integrated campaign planning 

• Strong stakeholder management and influencing skills 

• Comfortable working in a fast-paced, high-growth environment 

Key Success Metrics 

• Pipeline generation (net new and install base) 

• Marketing-sourced and influenced revenue 

• Campaign ROI and efficiency 

• Sales alignment and satisfaction 

• Contribution to regional revenue growth