This role sits in the Council’s Community Group, which comprises of community focused services such as Hamilton Pool, Parks and Recreation, Hamilton City Libraries and the city’s three main visitor attractions.

Our work ensures Hamilton is beautiful, fun, connected, and meets our community wants and needs, making our city one we’re all proud of.

He angituutanga: The opportunity 

We’re looking for a dynamic Sales & Marketing Lead to drive revenue, boost community engagement, and champion customer-focused growth across Hamilton Pools. This role is front-facing, people-centred, and perfect for someone who brings energy, creativity, and FUN to every interaction. You’ll thrive in a fast-paced environment, love talking to customers, and enjoy rolling up your sleeves in a hands-on mix of sales, marketing, and admin. We will need you to be able to start on 4 May 2026.

You’ll bring strong strategic marketing capability, proven sales experience, and the agility to adapt quickly based on data and results. You’re a confident communicator, an engaging storyteller, and someone who builds genuine connections with both the team and our community.

What you’ll do

• Deliver marketing and sales strategies to meet revenue and engagement targets
• Lead, coach, and motivate staff in selling Learn to Swim programmes and fitness memberships
• Drive customer-facing initiatives that create welcoming, fun, and memorable experiences
• Implement retention strategies to reduce cancellations and improve member lifetime value
• Create engaging social media content and manage digital applications for Aquatics
• Track, analyse, and report on leads, sales, retention, and cancellations — pivoting direction where needed
• Provide exceptional frontline customer service and support customer enquiries
• Work closely with internal teams and external partners to grow connection, visibility, and lead generation
• Bring positive energy, creativity, and a hands-on approach to daily operations and admin tasks

Oo puumanawa me oo wheako | Your skills and experience

• 2 - 5 years’ experience within a similar Marketing and Sales role, managing web and social media applications, including content development.
• Tertiary qualification in a related sales, marketing, communications and/or business management.
• Proven experience in strategic marketing and direct sales
• Strong communication, creativity, and problem-solving skills
• Confidence working in a dynamic, fast-moving environment
• Ability to build relationships and work across varied teams

He aha te wariu o te utu kaimahi? | What’s the salary? 

The salary is $83,665 per annum. 

Ngaa waahi whakarato painga kei a maatou: What we offer 

• Flexible by choice; an award-winning flexible working policy.
• Opportunities for professional development.
• Two Wellbeing days per year.
• Free health insurance through Unimed including hospital/surgery grade cover and discounted. membership rates for family members.
• Free annual health checks and flu vaccination.
• Ability to purchase additional annual leave.
• Eye testing/glasses cost reimbursement.
• Discounted purchases from local businesses; gym memberships, cafes, dentists, hairdressers and many more.

Me Tono Inaaianei!: Apply Now! 

• View the Position Description
• Click apply
• ​Complete your application.

If you wish to include a cover letter with your application, please combine this in the same file as your resume and upload as a PDF file. Alternatively, you can use the 'Write a message to the Hiring Team' text box.

Applications close on the: 26/03/2026

Note: We will be shortlisting as we receive applications.

Council is committed to honouring the principles of Te Tiriti o Waitangi/Treaty of Waitangi through its relationship with Kiingitanga, Waikato Tainui, mana whenua and maataa waka within Hamilton Kirikiriroa.

All candidates will be notified of the outcome on their application via email. Short-listed candidates will be required to complete an interview process, reference checks and a criminal check. Further background checking will be required when relevant to the role. View more information about these checks, our commitment to the Privacy act and details for international applicants by clicking here

It is important to us that we support you throughout our selection process (interview and assessments). If you have any access needs during this process, let us know in advance so we can make sure these are met.

As a council, we believe in creating a welcoming environment where everyone feels valued and belongs. We value inclusiveness (Kotahitanga) – we respect and value the unique perspectives, experiences, and talents that everyone brings.

This role is being sourced directly. If/where Hamilton City Council requires the support of a recruitment agency, we will seek this support from our panel of selected agencies. Hamilton City Council will not be responsible for, and will not pay, any commissions, fees or other payments related to unsolicited contact.