As a Business Analyst within Digital Franchise, you will play a key role in driving data-informed decision making and supporting the digital growth of our franchise business. You will bridge business needs with data and insights, helping stakeholders understand performance, identify opportunities, and make informed decisions. 

This is a broad business facing role that offers the opportunity to develop a wide range of skills across commercial analysis, stakeholder management, digital performance, process improvement and Franchise partner relations. Rather than building deep expertise within a specific analytics discipline, you will gain exposure to multiple areas of the business and develop a holistic understanding of how digital franchise operations drive growth and profitability. 

You will be an integral part of the Global Franchise Digital team, collaborating closely with Controlling, Merchandising, Marketing, and other Franchise functions, as well as Franchise partners across multiple markets. As our digital Franchise business continues to expand, you will contribute to shaping future reporting, business processes, and analytical capabilities while supporting digital growth across existing and new markets. 

The global Franchise team is highly diverse, representing many nationalities and working with partners across Asia, the Middle East, Europe, Africa, and South America. This role offers unique exposure to international markets and includes opportunities to travel to Franchise partners, strengthening collaboration, supporting business growth, and gaining insights into local market needs. 

WHAT YOU'LL DO

• Analyze digital business performance across .com and app, including traffic, customer behavior, conversion, sales performance, and commercial KPIs. 
• Support data quality activities by assisting with the validation of datasets and ensuring consistency across multiple data sources. 
• Translate business challenges and strategic questions into structured analyses, recommendations, and action plans. 
• Build business cases to support investments, initiatives, and digital growth opportunities. 
• Conduct gap analyses to identify opportunities, risks, and areas for improvement across franchise markets. 
• Collaborate with internal stakeholders and Franchise partners to improve performance and establish data driven ways of working. 
• Coach and upskill Franchise partners in e-commerce analysis, enabling them to better understand performance drivers, reporting, and digital commercial excellence. 
• Support core Controlling processes, including monthly closing, budgeting, forecasting, and delivery of ad hoc financial insights 

WHO YOU ARE

We are looking for people with:

• A bachelor’s degree in business, Economics, Marketing, Statistics, Analytics, or a related field. 
• Experience in business analysis, commercial analysis, e-commerce, digital business, consulting, or a similar area. 
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business recommendations. 
• Strong stakeholder management and communication skills. 
• Proficiency in SQL, GCP, Google Analytics, Power BI, and Looker Studio. 

More than deep technical expertise, we believe success in this role is driven by an analytical mindset, curiosity, strong business acumen, and the ability to connect insights with business actions. 

And people who are: 

• Curious about how digital businesses operate and grow.  
• Comfortable working with data, while equally interested in understanding the broader business context. 
• A self-starter who takes ownership, works independently, and proactively drives initiative forward.  
• A structured problem solver who enjoys turning insights into action.  
• Collaborative and effective in building relationships across functions, markets, and cultures.  
• Comfortable navigating ambiguity and adapting to change in a fast-paced business environment. 
• An excellent communicator who can simplify complex topics for different audiences. 

JOIN US     

This is a temporary contract for 11 months, based at our office in Stockholm, Sweden.  Apply by sending in your CV in English as soon as possible but latest by July 2nd,  2026. This role will be reporting to the Head of Digital Franchise in the Commercial function.  

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

​WHY YOU’LL LOVE WORKING HERE ​ 

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ 

​Take the next step in your career together with us. The journey starts here.​ 

​ *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​