WHAT YOU'LL DO

As Owned Media Lead, you lead CRM communication across owned channels, using data and automation to deliver personalized customer journeys and support commercial goals.

• Plan and optimize CRM communications across channels (Email, App push, SMS, WhatsApp) in line with the marketing calendar and commercial priorities
• Leverage Marketing Automation Platforms (MAP) to deliver data-driven, personalized customer journeys and campaigns
• Use customer data, segmentation, and insights to create relevant content that drives engagement, conversion, and membership growth
• Drive performance follow-up across owned media channels, continuously optimizing campaigns and communication effectiveness
• Collaborate with Paid Media, Commercial, and Production teams to ensure aligned, consistent omni-channel campaigns
• Lead and coordinate local membership activation initiatives, events, and partnerships in line with global guidelines

WHO YOU'LL WORK WITH

You’ll work closely with Paid Media, Commercial, Customer Activation, and Production teams, as well as global stakeholders, to ensure aligned and impactful customer communication across markets.

This role will be reporting to the Marketing Manager.

WHO YOU ARE

We are looking for people who…

• Have a degree in Marketing, Communications, Business, or a related field
• Bring 5–7 years of experience in CRM, owned media, or digital marketing, preferably in retail or e-commerce
• Have strong knowledge of CRM channels, marketing automation platforms, and customer data segmentation
• Are analytical and data-driven, with the ability to track performance and optimize campaigns

And people who are…

• Strong communicators and collaborators, able to work across teams and stakeholders
• Structured and proactive, managing multiple campaigns and priorities
• Commercially minded, focused on driving engagement, conversion, and customer value
• Passionate about customer journeys, personalization, and continuous improvement

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE  

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.