WHAT YOU’LL DO

As a Communication Specialist & Press Officer & Content Coordinator, you will contribute to added customer value, a strong brand, increased sales and fashion perception. You will do this by securing proofreading of copy in external and internal communications, and by ensuring high quality Media Relations and PR & Communications activities. You will be also responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations. 

You will:

• Act as a brand ambassador for H&M by identifying, interacting and developing a network with current and up-coming journalists and opinion leaders.
• Proofread all translated copy and make necessary adjustments to secure a relevant message for Estonian customers based on global guidelines.
• Be fully immersed in the local daily customer communications plan and social publishing plan to understand all global and local content that should be published.
• Write copy for internal communications and manage the local edition of H&Ms’ internal communication channels.
• Be point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. 
• Set follow up KPIs and goals to conduct analysis on how the organic social content performs and suggest recommendations or changes.
• Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level.
• Be responsible for communicating H&M messages externally and internally in communications issues, together with HO and the Regional Communications Specialist & Press Officer Manager. 
• Develop and maintain your network with key media and other key stakeholders in Estonia.
• Be responsible for adapting and quality proofing press releases, including creating local press releases when relevant. 
• Crisis Management in collaboration with the Regional Communications Specialist & Press Officer Manager.

WHO YOU’LL WORK WITH

You will be a collaborative and supportive team player who helps, and enables others to succeed. You naturally build cross‑functional networks and strong working relationships. You will work closely with local content coordinators and PR specialist in East Europe. In addition, you will collaborate with other Product Managers, Content Editors and Proofreaders across countries within the East Europe.

WHO YOU ARE 

We are looking for people with:

• Experience from managing organic social media accounts for social platforms.
• Good understanding of marketing content and digital channels.
• Good communication and networking skills.
• Strategi and analytical mindset.
• Experience from coordinating with many stakeholders and teams.

And people who are…​

• Fluent written and spoken Estonian and English languages.
• Structured, organized and efficient.
• Familiar with content creation and social media performance.
• Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency is meriting.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

Additionally, what’s in it for you: 

• Stable employment contract in an international company with a unique culture.
• Working mode: 4 days from office / 1 day flexible.
• 25% staff discount for you and one family member across all H&M Group brands – in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET).  
• Stebby platform access.
• Access to the LinkedIn Learning Platform. 
• Referral bonus for recommending externally hired colleagues. 
• Regular feedback from your manager and colleagues, so you can grow. 
• Structured year-round development process with goal setting, performance evaluation, and achievement review.
• Extensive internal trainings and onboarding program.
• Career opportunities, with 70% of our recruitment processes filled through internal promotions.

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

This is a full-time role, based on a local contract in Tallinn, Estonia. The Communication Specialist & Press Officer & Content Coordinator in part of Customer Activation and Marketing Department and reports to the Content Coordinator & Copywriter Manager.

Sounds interesting? Apply by sending in your CV in English as soon as possible, but no later than 26th of April 2026.

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.