As the Assistant Store Manager, you’re be at the forefront of creating excellent customer experiences that go beyond the expected.

With a passionate and dedicated team by your side, you will lead with energy and purpose—setting the tone for a store environment that’s not only welcoming and inspiring but also drives results. Your leadership ensures every customer journey feels personal, genuine, and memorable, while your focus on service and operational excellence helps bring the brand to life on the shop floor.

Key Responsibilities

• Deliver a high level of customer service through expert styling advice, strong product knowledge, and an engaging store experience.
• Interpreting sales data to drive performance and taking ownership of the store’s commercial success.
• Inspiring and leading a team of managers, visual merchandisers, and sales advisors to consistently exceed service and operational standards.
• Support recruitment efforts and ensure effective onboarding and training for new team members
• Identify and nurture future talent, contributing to development plans that support team progression
• Managing all aspects of store operations—including compliance and visual merchandising—to ensure operational efficiency and uphold high standards of excellence.
• Act as a brand ambassador, consistently delivering the best possible experience for every customer

• Customer-Focused: A strong customer-centric mindset, with a proven track record from past  retail experience of leveraging customer feedback to inform business decisions and drive performance.
• Business Acumen: Strong commercial awareness and a deep understanding of the broader retail landscape/KPI’s, with a proven ability to align business objectives with evolving customer needs.
• Team Leadership: Proven ability to lead teams / other leaders in fast-paced retail environments, consistently delivering high standards of customer service while driving sales and profitability.
• Eager to Learn: Open to feedback and actively seek out opportunities for personal and professional development.
• Excellent Communication: A clear, confident, and empathetic communicator, Strong in engaging with both customers and teams, while effectively conveying operational direction and articulating broader long terms goals / vision.
• Coaching & Development: Experienced in giving constructive feedback and supporting others to grow and improve.
• Adaptability & Flexibility: Responsive to shifting priorities, with the agility to embrace new opportunities and the openness to consider diverse perspectives when making decisions and future plans.
• Operational Excellence: Strong understanding of store operations, compliance/security issues, and retail standards, with experience in leading and training teams.
• Comfortable working varied hours, including evenings, weekends, and holidays.

This is a full-time position with a contract of 45 hours a week.

Benefits:

We’re committed to supporting our employees with a range of attractive benefits and valuable development opportunities. As a member of our team, you’ll enjoy a 25% staff discount across all H&M Group brands—available both in-store and online. Additionally, every employee is included in our H&M Incentive Program (HIP), designed to reward your contributions and support your growth within the company. You can read more about our H&M Incentive Program here. 

In addition to this, colleagues also receive:  

• Competitive Monthly Bonus of Up to 15% Tied to Sales Achievements
• Clothing Allowances
• Annual Leave
• Medical Leave
• Development Opportunities

Inclusion & Diversity  

At H&M Group, we are committed to fostering inclusive, diverse, and equitable workplaces across our entire organisation. We believe that teams thrive when they bring together a wide range of backgrounds, perspectives, and experiences. This diversity enhances our ability to solve problems creatively, expand our thinking, and build meaningful connections with colleagues and customers around the world. That’s why we consider all dimensions of diversity throughout our recruitment process—ensuring our workforce reflects the richness of the communities we serve.

Company Description 
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Malaysia before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities