You contribute to added customer value, a strong brand and increased sales by ensuring high quality Media Relations and PR & Communications activities.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You plan, execute, and follow up Sales Market PR and communications activities in accordance with H&M Brand guidelines and policies. You act as a Sales Market spokesperson working with reactive and proactive media relations.  You are responsible of adapting internal communication to the Sales Market’s need. 

• A formal education within Communication, Marketing (or similar) is meriting – if not at least 3 years’ experience from similar positions and/or within PR/Communications  
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• Build trust & develop H&M’s local general media picture together with the Communications & PR Manager and proactively pitch news from H&M in selected focus areas.
• You manage local reactive media relations (press telephone and mail) together with the Communications & PR Manager, and the local media relations team, and secure that the global communications and media policies are being followed locally.
• Part of the local “after hours” press group, you handle incoming press enquiries and supporting customer service with messages during evenings and weekends.
• You act as local spokesperson in selected topics together with the Communications & PR Manager.
• Responsible for communicating H&M messages externally and internally in communications issues, together with HO and the Communications & PR Manager.
• Responsible of adapting and quality proofing press releases, including creating local press releases when relevant
• Collaborate with local customer service team in local communications on social media.
• Crisis Management in collaboration with PR & Communications Manager

PR & COMMUNICATIONS ACTIVITIES

• You support Sales Market Communications activities within areas such as expansion, innovation, sustainability & employer branding.
• Manage the local edition of H&Ms’ internal communication channels, including publish global and regional content, create local news and distribute H&M news
• Responsible for securing the quality and tone of voice in all translations of global material used in the internal communication channels
• Plan, execute and follow up on local internal communications activities in collaboration with other local departments such as e.g. HR
• Supports with internal communications guidance & strategies in Sales Market specific topics

Application date: June 13