As the Customer Activation & Marketing Business Controller, you contribute to added customer value, a strong brand, and increased sales by managing the Goal setting, follow-up, and KPIs of the Loyalty & Customer base, Customer Experience, Brand & Media for the region. Working towards aligned and cross-functional goals, driving omni-sales performance and customer centricity in all parts of your work, you drive the budget process and follow-up of all CA&M costs related to results/outcomes achieved. Being an exceptional Business Controller, you understand customer-centric KPIs, marketing and research costs, including related results and outcomes, media budgets, and reporting structures.​

Your main responsibilities include, but are not limited to:

• Driving the customer activation goal process for the region to set customer-centric, measurable, and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.​
• Leading budget process related to customer activation – media spend, content costs, production costs, agency fees & other posts related to tools and the team – all costs in relation to results achieved, making sure the function deliver on set goals.​
• Coordinate with cross-functional teams to follow up on costs and performance of brand & sales activation campaigns, customer base, and customer/brand experience.​
• Support and coordinate discussions regarding trade-offs related to media, production, research budgets, and regional/local procurement processes.​
• Analyze data to identify trends, make data-driven decisions, and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms, and other data analysis software.​

To be successful in the role as CA&M Business Controller, you should have strong commercial focus and you are insight and data driven, with proven ability to drive results and work towards goals. As an experienced Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcomes, media budgets, and reporting structures.​

What you need to succeed:​

• 3+ years of working experience in a Business Controller role preferably in marketing, media and/or CRM in an agency or retail company.​
• Strong analytical ability and understanding of retail KPIs from a customer, sales and/or media perspective.​
• Structured, organized and efficient in setting and managing large budgets related to achieving clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.​
• Experienced working in an international environment managing teams across complex sets up, and multiple locations and is familiar with digital / tech and omni ways of working.​
• Effective collaborator with strong stakeholder management and communication skills.​
• Excellent communication skills, including fluent in English, spoken and written.

This is a full-time job, located in Warsaw, Poland. The Customer Activation & Marketing Business Controller, role is a part of the Customer Activation & Marketing Department and reports to the Regional Head of Customer Activation & Marketing for Region East.

Apply by sending in your CV in English as soon as possible, but no later than the 14th of July. 

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  

Additionally, what’s in it for you: 

• 25% discount in all H&M brands
• H&M Incentive share scheme (HIP)
• Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
• Life insurance in attractive price
• Private medical insurance with employers’ contribution for you & optionally for dependent members
• 1 additional day off after being with us 10 years (& after every 5 years)
• Bonus for referring a friend to work in H&M
• Glasses compensation
• Hybrid work model

Inclusion & Diversity   

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.   

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.  

Company Description 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.