What you will do:

• You strengthen and build the local community with a focus on the most fashion forward and on brand influencers/ambassadors.
• You contribute to added customer value, a strong brand and increased fashion perception by being responsible of influencer strategies & tactics and to maintain a balance between product focused and brand story telling.
• You work towards aligned and cross-functional goals, driving brand and preference with an omni sales and customer first perspective in all parts of your work.
• You set strategies and plans, implementing, executing and following up on your influencer activities and engagement including paid and organic partnerships.
• You work closely with the Fashion PR Project Team, Showroom Team and Media Team to build a network of ambassadors for H&M to maximize synergies between earned and paid relationships.
• You keep track on trends and insights connected to your specialized field to stay in forefront.

INFLUENCER STRATEGY & TACTICS

• Build a Sales Market strategy for influencers based on the Global Influencer Strategy, together with the Head of Fashion PR & Communications based on insights regarding brand, customer, media & competitive landscape
• Drive the influencer strategy and tactics for your sales market; implement, execute, follow up and analyze both paid and earned influencer activities, based on the global and local communications and marketing plans.
• Operationally responsible of influencer tasks such as visiting stores, picking garments for influencers, sending packages etc.
• Manage research and influencer mapping. Supports the Customer Activation Team with relevant influencer data and recommendations, both for paid and earned initiatives.
• Provide input to the global team in terms of Affiliate collaborations

AGENCY COLLABORATION

• Manage contact with collaborating agencies in connection to influencer activations
• You take part in negotiating contracts with influencers/agencies and work with internal and external legal teams

NETWORKING & RELATIONSHIP BUILDING

• You act as a brand ambassador for H&M and enjoy relationship building
• You hold a broad network with influencers and creators
• Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news.  
• Carry out influencer appointments connected to the planned influencer activations together with the Fashion PR & Showroom Team

FOLLOW UP

• Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems.
• Secure effective investments in influencer spend together with the paid media team
• Share your Sales market result to Global Brand PR & Influencer team

COLLABORATION/STAKEHOLDER MANAGEMENT

• You ensure a close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationships
• With support from media team, you advice and collaborate with local media agencies to secure quality and on brand execution in all we do
• You find opportunities to keep up to date, to contribute, and to strengthen cross functional collaboration within rest of Customer Activation team

Who you are:

• You have strong branding focus combined with a commercial approach and are insight and data driven, with proven ability to drive results and work towards goals.
• You have a proven track record of creating results within the area of influencer strategies & tactics. Both in terms of brand building and as an effective media channel. With your experience within the industry and insight driven mind set you find innovative ways to engage our customers and stakeholders.
• You are branding and business driven, customer focused, commercial, communicative and an excellent relationship builder.
• You have strong collaborative skills and looks actively for opportunities to contribute with your expertise.
• You have a creator first lens and know what engage and inspire the world of influencers.
• You have a big passion for fashion.

EDUCATION

• Education background within Communication and/or Marketing is preferable
• At least 3 years of working experience in relevant roles

SKILLS

• You are comfortable with combining operational and strategic work.
• You have a strategic and analytical mindset with strong planning and prioritizing skills
• You understand synergies between owned, paid & earned media
• You have digital media knowledge and understanding of media effectiveness
• You have excellent communication skills, including fluent written and spoken Mandarin and English
• You are an excellent relationship builder
• Fluent in Microsoft Office – Word, Powerpoint and Excel

EXPERIENCE

• You have a proven track record of creating long term and short term results through the use of influencers and within the field of PR, Marketing and/or Media
• You have a fashion background/deep interest and knowledge of fashion
• You have experience in sourcing, mapping, and contracting influencers and collaborating with agencies
• You know how to build a case proving the impact your contribution to the brand and business
• You have experience in working with follow up with influencer tools/systems that in combination with the right analysis can showcase results within influencer marketing.

We’re more about personality and competence than qualifications, so don’t worry if your skills aren’t perfect match. We are looking to have a diverse people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers. If you feel you would be a good fit, please apply for this position with no hesitation. 

This is a permanent position based in Shanghai.