Loyalty Lead(Full-time/1year contract)

Company Description

H&M Brand is on a journey to again become a truly customer focused company. In line with our Rewind and Fast Forward strategy, we want to achieve clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. 

At H&M value our people are at the heart of everything we do, the best ideas evolve when great minds with different perspectives get together. We have a strong, value-driven culture characterized by believing in people, teamwork, and an entrepreneurial spirit. Here you can be yourself and develop. You’ll be part of an important transformation journey at H&M Group with significant opportunities to influence and make a difference. With the right mindset and ambition, you’ll find plenty of room to grow. We welcome your application regardless of gender, age, gender expressions, sexual orientation, disabilities, religious beliefs, origin, or background.

Are you ready to join? 

Job Description

WHAT YOU DO

Build or/and maintain a strong customer insight driven loyalty function

  • Drive the omni customer acquisition and retention strategy together with CA & Commercial leads
  • Drive the regional strategy for growing Member engagement and retention - using the global Loyalty and CRM strategy as a base, ensuring customer base growth and increased lifetime value
  • Develop perspective as input to goal setting process
  • Work cross functionally, aiming to meet and exceed customer expectations to ensure long-term growth

Activate selling and support activities

  • Drive the regional reward strategy incl. benefits, services & collaboration with external partners
  • Initiate and support regional tactical activities according to sales situation and long-term customer growth
  • Drive loyalty activation & communication within global campaigns and for regional tactical needs

People, Culture & Leadership

  • Communicate company and regional goals, information and expectations within region/Store Managers
  • Coordinate and support Sales Markets in executing planned activation to meet defined KPIs 
  • Secure knowledge & training, supporting the implementation of new features & functionality

Collaboration with global and other region teams

  • Be the regional POC for Global Loyalty team and take part in meetings/discussions initiated by HQ
  • Drive the Loyalty KPI  process and share learnings from a regional perspective
  • Support the continuous improvement of Loyalty efforts by sharing regional insights with Business Tech and Global Loyalty team
  • Work with the full sales market team to drive enhances customer activation cross channels, including collaboration with E-com commercial and store commercia

Qualifications

WHO YOU ARE

  • Commercial Mindset and Customer first-focus
  • Project lead capabilities
  • Analytical and insights driven (to drive through growth strategies)
  • Strong communication & negotiation skills – comfortable presenting to stakeholders at various organizational levels
  • Strong, internal drive, results driven and willingness to learn and feed the organization with new insights
  • Experience from CRM and/or Loyalty Programs is preferred
  • Business proficiency in English Fluent in Japanese

Additional Information

選考プロセス

書類選考→1次面接(人事部)→2次面接(マーケティングチーム)→ 最終面接(NEA Regional Customer Activation & Marketing Manager)

勤務時間:月から金 9:00-18:00 (休憩1時間) 土日祝はお休みです。

契約期間:有期雇用 2024/3/1~2025/02/28 

     マタニティリーブカバーのため1年契約

     契約延長の可能性については未定

試用期間:3か月間

交通費:一部支給(社内規定により上限あり)

勤務地:渋谷オフィス(渋谷区宇田川町33-6) 出勤日にオフィス通勤可能な方

    ※週2日リモートワーク可能

その他:待遇・福利厚生

社員割引あり・社員登用制度あり・服装自由・研修制度・有給休暇・提携施設の

割引など・社会保険の加入

※ご応募は日本国内での就労可能な方

 

ご応募いただいた後、[email protected]からご連絡させていただきます。

キャリアサイトのUPDATEが2月1日まで行われるためご理解いただけると幸いです。

Why H&M?

H&Mでは、ありのままの皆さんを歓迎し、成長したり、変化をもたらす存在になってほしいと思っています。私たちと一緒に、すべての人のファッション、気分、行動を良くし、ファッション業界全体の未来を築いていきませんか?

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