As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. 

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!  

SUMMARY:

Responsible for managing lifecycle marketing campaigns from ideation to execution and assists with strategizing, optimizing, and reporting on analytics to identify continuous improvement opportunities.

JOB RESPONSIBILITIES:

• Create lifecycle marketing campaigns (primarily focused on email, but also including SMS and push notifications) to promote GNC promotions, products, store opening and events
• Ensure marketing message is conveyed clearly and delivered properly to customers
• Ensure messages are sent in proper form and template (including French translation when needed for Canadian recipients)
• Proofread campaigns for clarity, grammar, and spelling
• Maintain email campaign tracker and provide daily status updates to Owned Channels team
• Become proficient in Salesforce Marketing Cloud navigation, reporting, and email, SMS, and push notification builds
• Coordinate multiple templated email campaign sends per week
• Track and analyze performance metrics on all lifecycle marketing campaigns
• Perform trend analysis to optimize lifecycle marketing channels
• Learn to code AMP script and SQL, assist in creating lifecycle journeys and automations, optimize various marketing tools to enhance performance
• Provide occasional weekend support troubleshooting and making minor modifications to emails
• Track and analyze open rates as well as click through rates on all marketing campaign
• Assist intern supervisor in training responsibilities
• Additional duties as assigned

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Communications or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 1+ years progressive email campaign management experience preferred
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Experience with email marketing software, preferably Salesforce Marketing Cloud
• Strong analytical, prioritizing, interpersonal, problem-solving, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines, and reporting

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer