Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Role Overview

The Specialist – Data Analytics (Web Analytics) is a high-impact analytics role within the Marketing Operations team, focused on measuring, analyzing, and optimizing digital and marketing performance. You will serve as the subject matter expert for web and marketing analytics, enabling data-driven decision-making through robust measurement frameworks, reliable reporting, and actionable insights.

This role requires strong analytical rigor, advanced SQL skills, and deep hands-on experience with Google Analytics and Looker Studio. You will work closely with Brand and Marketing teams to translate business objectives into scalable analytics solutions.

Key Responsibilities

• Web & Marketing Analytics: Analyze user behavior across digital touchpoints using Google Analytics, CRM data, and SQL-based datasets to understand journeys, engagement, and conversion performance.

• Measurement Frameworks: Define and maintain scalable measurement frameworks for marketing performance, lead tracking, and funnel analysis.

• Dashboard Ownership: Build, own, and enhance Looker Studio dashboards to track key marketing KPIs, campaign performance, funnel metrics, and long-term trends.

• Journey & Funnel Analysis: Conduct detailed journey and conversion analysis to identify friction points, behavioral patterns, and optimization opportunities across the marketing and sales funnel.

• Cross-Functional Partnership: Collaborate closely with Brand, Marketing, and Operations teams to translate business requirements into clear reporting views and analytical insights.

• Data Quality & Integrity: Ensure accuracy, consistency, and reliability of reporting by validating data sources, queries, and dashboard logic.

Professional Qualifications

• Experience: 3+ years of professional experience in Data Analytics, Business Intelligence, or Modeling, preferably within an IT product, e-commerce, or SaaS environment.

• Education: Graduate degree or equivalent, preferably in Statistics, Operational Research, Mathematics, or a related quantitative field.

• Execution Focus: Proven ability to manage analytics deliverables independently while maintaining alignment with cross-functional stakeholders.

Technical Skill Inventory

• SQL Mastery: Advanced proficiency in SQL, including querying, joining, and transforming large datasets for analysis and reporting.

• Web Analytics Expertise: Strong hands-on experience with Google Analytics, including analyzing user behavior, traffic sources, and conversion performance.

• Dashboarding & Reporting: Extensive experience building and maintaining Looker Studio dashboards for KPI tracking, funnel views, and performance trends.

• Journey & Conversion Analysis: Solid understanding of journey analysis and conversion rate optimization to improve marketing and sales effectiveness.

• Analytical Rigor: Strong ability to collect, organize, analyze, and present large volumes of data with accuracy and clarity.

• Programming (Good to Have): Working knowledge of Python or R for analysis or automation is a plus.

• Communication: Exceptional verbal, written, and visual communication skills to translate complex data into actionable insights.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.